Search Engine Optimization Specialist

2 weeks ago


Bandra, India PepDeal Infotech Pvt Ltd Full time

Company Description

PepDeal Infotech Pvt Ltd is a digital platform that aims to bridge the gap between local sellers and eager shoppers. We are committed to supporting local businesses by providing them with a digital stage to showcase their products, connect with potential customers, and expand their reach. Through PepDeal, customers can explore a diverse range of products while contributing to the growth of their local economy.

Role Description

This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building backlinks, analyzing web analytics, and implementing on-page SEO strategies. The candidate will collaborate with the marketing team to improve search visibility and drive organic traffic to the PepDeal platform.

Salary : 2L to 2.5L (Per Annum)

Key Responsibilities:

  • Manage keyword rank tracking and reporting.
  • Understand on and off-page SEO strategies, including backlink profiles.
  • Identify link opportunities and implement white hat SEO techniques to create strong working relationships and build successful links.
  • Proficiency in managing files, canonical tags, pagination and redirects.
  • Research niche relevant sites and complete professional outreach where appropriate.
  • Navigate and manage necessary changes on WordPress to help diagnose and implement fixes to issues that impact UX.
  • Register, fix and maintain weekly logs for SEO-related bugs/errors.
  • Remain updated on industry news and market competition to formulate SEO strategies.
  • Assist the Digital Marketing manager with additional tasks if necessary.

Key Requirements:

  • Previous experience in SEO
  • Be well-versed in both offline and technical SEO.
  • Previous writing experience and knowledge of SEO practices
  • Motivation to meet and adhere to targets promptly.
  • Excellent communication and interpersonal skills.
  • Confidence and professionalism.
  • Positive and proactive attitude.
  • Strong organisational skills, with the ability to plan, prioritise, and manage workloads.


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