Content Strategist

1 week ago

Noida, Uttar Pradesh, India Pearson Full time

Job Title:
Content Strategist**
Job Grade:C2**
Division/Team:Higher Education International> Australia**
Reporting to:Manager, Content Strategy**
Purpose of the position

Key responsibilities

  • Content and learning experience strategy_
  • Develop content strategy across assigned disciplines and titles, with a focus on digital experiences
  • Where possible, implement strategies to leverage Pearson's global IP, to increase speedtomarket and reduce development costs
  • Understand how to best utilise Pearson's tools and platforms to deliver engaging learning experiences
  • Customer and market engagement_
  • Develop proofsofconcepts and prototypes to test and validate proposed content and learning experience (internally _and_ with customers)
  • Engage with target customers to validate content and learning experience throughout the product development process
  • Be informed and uptodate on content and teaching model direction in the assigned discipline areas.
  • Be informed on competitor learning experiences
  • Author/SME management_
  • Engage existing authors and SMEs in planning stages of updates/revisions to agree content plan
  • Negotiate with and sign discrete content authors where required (eg: for case studies)
  • Partner with and support Development Editors in guiding authors through the development and production process
  • Commercial performance_
  • Decide on product release targets as part of quarterly List Planning, led by Commercial Product Managers
  • Ensure delivery of each product against plan, weighing up time/quality/budget considerations to ensure achievement of commercial targets
  • Partner with GotoMarket teams (Customer Success, Marketing and Sales) to ensure product value proposition is articulated clearly and during optimal GTM window; be an evangelist for all new product releases
  • Diversity, Equity and Inclusion (DEI)_
  • Ensure content and learning experience aligns Pearson's commitments to diversity, equity and inclusion, and Global Content and Editorial Policy
  • Lead DEI review and remediation process with DEI readers for specified titles

Essential experience and competencies

  • Experience in content/product development
  • High competence in balancing strategic thinking with a focus on operational delivery, and translating market/customer insights into products and experiences that delight customers
  • Strong strategic and commercial judgement and excellent organisational and analytical skills.
  • Able to prioritise to deliver products against plan, ensuring that it stays on track to achieve its commercial objectives
  • Confident and able networker with an ability to form trusted relationships across a diverse group of stakeholders and influence / lead at all levels, often in virtual teams.
  • Skilled ability in the use of market research techniques such as surveys, focus groups, questionnaire design, observation, etc.
  • Communication skills across a variety of media, including communication with crossfunctional, virtual teams
  • Creative thinking and customer/learner empathy.
  • Learning design experience and/or qualification (desirable)

Pearson competencies

Influences without Authority Identifies stakeholders, seeks input and actively listens to build, support and identify best solutions. Identifies stakeholders, seeks input and actively listens to build support and identify best solutions.

Prioritises and makes Effective Decisions Breaks down work into manageable parts, assessing the priorities and schedule required to deliver on time. Ensures the quality of the data provided to analyse possible solutions and support effective decision making.

Build Relationships Creates and maintains relationships, internally and externally, to increase simplicity, efficiency and shared success. Proactively networks with other teams to discuss common issues and share knowledge.

Outcomes Oriented Has an in-depth understanding of stakeholder requirements (including learners and customers) and works in partnership with them to identify desired outcomes. Understands the intended outcomes of own work and how they contribute to Pearson's broader objectives including customers and learners.

Commercially Aware Interprets internal / external business challenges and creates commercially practical and innovative improvements to products and services in response. Uses that knowledge to identify better ways of working to meet those goals.

Digitally Focused Uses insight into digital trends and patterns to inform decision making and to develop profitable products and services. Recognises the opportunities digital technology creates for Pearson to increase its reach, generate profitable business opportunities and create more effective products for its market.

Driven by Customer and Learner Requirements Takes personal accountability for ensuring that customer and learner insights are used to deliver market leading products and experiences at every touch

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