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Content Strategist

3 months ago

Noida, Uttar Pradesh, India Wildnet Technologies Full time

Position Overview:

Key Responsibilities:

  • Develop and execute comprehensive content marketing strategies aligned with company objectives and target audience preferences.
  • Able to collaborate effectively with the design team to brainstorm campaign creatives, while also coordinating with the HR team on employer branding promotions.
  • Create engaging, relevant, and highquality content, including blog posts, articles, whitepapers, case studies, infographics, videos, and more.
  • Collaborate with crossfunctional teams, including marketing, design, product, and sales, to ensure content alignment and consistency.
  • Utilize SEO best practices to optimize content for search engines and improve organic visibility.
  • Monitor and analyze content performance metrics, such as traffic, engagement, conversions, and ROI, to identify opportunities for optimization and improvement.
  • Stay informed about industry trends, best practices, and emerging technologies in content marketing to drive innovation and competitive advantage.
  • Mentor and guide junior members of the content marketing team, fostering a culture of continuous learning and development.

Qualifications:

  • Bachelor's degree in marketing, communications, journalism, or related field; Master's degree preferred.
  • 3 years of experience in content marketing, with a proven track record of developing and executing successful campaigns.
  • Strong writing, editing, and storytelling skills, with the ability to craft compelling content tailored to different audience segments and channels.
  • Indepth understanding of SEO principles and best practices.
  • Excellent analytical skills, with the ability to interpret data, draw actionable insights, and optimize campaign performance.
  • Creative thinker with a passion for innovation and continuous improvement.
  • Strong project management skills, with the ability to manage multiple priorities and deadlines in a fastpaced environment.
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and stakeholders.
  • Experience in utilizing social listening platforms such as Cision and Sprout Social, among others is a plus.