Assistant Marketing Manager, Amazon Business

2 weeks ago

Bengaluru, Karnataka, India ASSPL - Karnataka Full time

Over the past 20 years, Amazon has reinvented on behalf of customers and has become the largest internet retailer and marketplace in the world with over $74 billion in revenue globally.

Through our entrepreneurial culture, Amazon has developed new technologies and products (like Echo) and, enterprise services (like Amazon Web Services).

Amazon is now reinventing on behalf of the business customer and focused on building the largest and most innovative Business-to-Business (B2B) business in the world, and we are recruiting to make this vision a reality.


B2B represents an incredible opportunity to address a vast new market segment and customer base and is an area of high interest for Amazon.

We are focused on building solutions that enable B2B customers to find, research, and buy products and services from a vast selection, across multiple devices, marketplaces and regions.

Our customers include individual professionals, small businesses to large institutions (and everything in between).

Our B2B customers have different needs than the traditional Amazon customer so we are reinventing everything from how we acquire our customers, display our selection, price our products, and provide the right customer experience.

We are seeking a talented, self-directed B2B Digital Acquisition Marketing Specialist - to support campaign development and execution for Amazon Business India.

The Digital Acquisition Marketing Specialist will be responsible for supporting the execution of campaigns focused on increasing customer acquisition and growth.

The ideal candidate needs to have passion for and deep experience in digital marketing (Paid Social, Paid Search) and should be able to manage multiple programs and projects at one time.

With knowledge of the B2B acquisition funnel and actions to convert customer interest into action, the candidate will need to manage and work with agencies to handle digital marketing platforms such as Meta, YouTube, google etc.

Key job responsibilities
Key job responsibilities

  • Support the execution of Digital Marketing strategy including Paid Search and Paid Social campaigns to drive customer acquisition.
  • Work across a dynamic ecosystem of stakeholders to help define, develop and implement projects.
  • Lead the creation and optimisation of outbound campaigns (email, push, outbound through meta) to drive acquisitions
  • Partner with internal teams and external agencies in support of campaign asset creation and execution.
  • Dive deep into data and develop performance reports and dashboards to provide visibility into campaign results and effectiveness.
We are open to hiring candidates to work out of one of the following locations:

Bengaluru, KA, IND

BASIC QUALIFICATIONS

  • 2+ years of professional noninternship marketing experience
  • Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
  • Experience in a marketing role
  • Experience in partner marketing designing and building demand generation programs and events
PREFERRED QUALIFICATIONS

  • Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
  • Experience using integrated campaigns to solve brand/business challenges

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