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Digital Marketing Specialist
2 weeks ago
Role Description: This is a full-time remote opportunity for a Digital Marketing Specialist. The selected candidate will be in charge of overseeing social media marketing campaigns, implementing digital marketing strategies, analyzing web analytics, and carrying out online marketing activities. Collaboration with the marketing team will be key to create and implement effective digital marketing campaigns.
Key Responsibilities:
- Develop and implement digital marketing strategies in alignment with the marketing plan.
- Execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.
- Collaborate with internal teams to develop landing pages and enhance user experience.
- Conduct continuous keyword research, discovery, and optimization for SEO and SEM.
- Analyze and monitor website traffic, offering suggestions to enhance SEO.
- Plan and carry out paid advertising campaigns using platforms like Google AdWords and Facebook Ads.
- Perform market research to discover trends and insights for new marketing possibilities.
Requirements and Skills:
- Proven experience as a Digital Marketing Executive or similar position.
- Strong comprehension of digital marketing concepts and best practices.
- Hands-on experience with B2C social media, Google Adwords, email campaigns, and SEO/SEM.
- Working knowledge of ad serving tools (e.g., DART, Atlas).
- Thorough understanding of web analytics tools (e.g., Google Analytics, NetInsight, WebTrends, etc.).
- Proficiency in creative content writing.
- Analytical mindset and critical thinking abilities.
- Exceptional communication and interpersonal skills.
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