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Digital Marketing Specialist
3 months ago
The Digital Marketing Specialist will be responsible for managing social media marketing campaigns, implementing digital marketing strategies, analyzing web analytics, and executing online marketing activities.
The role will involve working closely with the marketing team to create and execute effective digital marketing campaigns.Key Responsibilities :
- Develop and implement digital marketing strategies aligning with the marketing plan.
- Develop and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display
advertising.·Collaborate with internal teams to create landing pages and optimize user experience.·Perform ongoing keyword research, discovery, and optimization for SEO and SEM.·Monitor and analyze website traffic and provide recommendations to improve SEO.·Plan and execute paid advertising campaigns across Google AdWords, Facebook Ads, and other platforms.·Conduct market research to identify trends and insights for new marketing opportunities.
Requirements and skills:
-·Proven experience as Digital Marketing Executive or similar role·Excellent understanding of digital marketing concepts and best practices·Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM·Working knowledge of ad serving tools (e.g., DART, Atlas)·Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)·Skills and experience in creative content writing·Analytical mindset and critical thinking·Excellent communication and interpersonal skills
