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Performance Marketing Executive

3 months ago

Bengaluru, Karnataka, India Maino Full time

About :

Leveraging technology & AI, we are building an end-to-end automated, intelligent & ROI-driven martech platform that capitalizes on Machine learning & Generative AI to provide a one-stop solution to all the marketing needs of an organization. We are committed to building the world's most reliable and innovative technology platform to transform the future of digital marketing sector making it cost-efficient, and accessible to everyone.

Role Description

We are currently looking for Performance Marketing Executive to join our team. The selected candidates will play a key role in planning, executing, and optimizing client campaigns across diverse digital channels. Their responsibilities will include developing growth strategies for our client partners and ensuring top-notch execution to achieve optimal results.

Responsibilites

  • Strategize the digital marketing campaigns across all the paid channels like Google AdWords, Facebook, Instagram, amazon ads, etc
  • Understanding of the key KPIs mainly CAC, LTV, Retention, ROAS, etc for different verticals of business, and ensuring the same understanding is passed on to his/her team
  • Ahead of the curve execution on ever-evolving advertisement product suite, based on channels as mentioned earlier
  • Experiment with the insights from the campaign performance data, identify trends, and make recommendations for optimization.
  • Collaborate with the analytics team to create relevant reports and presentations to share regular campaign performance updates with the key stakeholders
  • Design, conceptualize, and co-ordinate with the creative team to bring out campaigns based on solid consumer and business insights
  • Understanding user behaviour and performing root-cause analysis of changes in data trends to identify corrections or propose desirable enhancements in products & across different marketing channels
  • Designing experiments to establish attribution of high reach and impact channels like programmatic, Youtube, etc and evaluating them through relevant KPIs
  • Conducting multivariate testing across marketing channels to assess the impact of advertising spending on the key business metrics
  • Must have the ability to identify and nurture talent to create a strong and dependable team

Job Requirements

  • Expertise with advertising platforms like Google Adwords, Meta Ads Manager, Amazon ads etc
  • Excellent Written and verbal communication
  • Ability to identify problems using data and find solutions to the same.
  • Deep interest and discipline in learning the skills required to excel in the role
  • Inherent interest in how the Internet works & and user trends on internet consumption
  • Good with numbers; analytical skills involving a data-driven approach to problem-solving
  • Proficiency in MS Excel is a great add-on
  • A knack for content, copy, and creative areas is a definite plus
  • Work Experience: 1-5 years