Content Executive
1 week ago
About Cygnet Infotech:
Cygnet Infotech works with clients across multiple countries including Fortune 500 enterprise corporations, medium sized businesses, fast-paced start-ups, and Government Bodies. It has teams across multiple regions and its offerings include Tax Technology solutions across the globe, Fintech offerings, Products across E-signing, RPA, Test Automation and Digital Engineering Services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients' most pressing business needs. Discover more at: Cygnet Infotech
Discover more about Cygnet Fintech at
For more information, refer
Responsibilities:
Content creation with SEO as a key focus. Create high quality content for our websites, social and video channels, and other communication materials like newsletters, whitepapers, case studies, etc.Should be able to help in organic growth and come up with new ideas to increase online exposure of our offerings.Conducting in-depth research on industry-related topics to develop original content.Has good command over the English language with a natural flair for reading and writingExcellent analytical skills & structured thinking capabilityFollow an editorial calendar to ensure timely delivery of materials.Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results.Editing and polishing existing content to improve readability.Partner with Tax Tech Business teams to create Content marketing strategy aligned with marketing objectives and tactics that are aligned to business objectives and then work with M&C team to deliver on those.Understanding of the Market and competition analysis for the Tax Tech product or serviceUnderstand the target audience and work towards creating content for each of the segmentationBuild awareness, engagement, and demand generation by collaborating with colleagues across the wider M&C organization, leveraging marketing channels and agencies effectivelyCoordinate with design and production teams (internal and agency) for the creation of market ready collaterals, artifacts, sales enablers, etc.Operations management ensuring compliance and enabling greater collaboration between Sales and Marketing and generating organic leads.Professional Skills:
Confident and excellent English communication (written and verbal) skills.Proven content writing or copywriting experience.Comfort working with marketing tools/software, sheets and documents and running basic analysis.Strong project management and organizational skills. Capable of balancing multiple projects and goals. Detail orientation where it matters.Significant amount of content written in the entire content writing career and can present their portfolio liveSEO-friendly contentExperience with MS word, PowerPoint, and tools like Grammarly, etc.Familiar with content marketing tactics (e.g. integrated marketing campaigns)Working knowledge of web analytics tools (Google Analytics, WebTrends etc.)Soft Skills:
Socially adeptAble to work well with the teamStrong communication and Tax/Fintech and IT fluencyCreative talents and the ability to solve tough problemsIn-depth knowledge of the industry and its current eventsThe ability to handle pressure and meet deadlinesSkill in prioritizing and triaging obligationsAttention to detailExcellent time management and organizationExperience:
0 to 3 years in relevant roleEducation Qualification:
MBA PreferredGraduate/Post Graduate with Content/Marketing/IT Background-
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