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Marketing Executive

3 months ago

Ahmedabad, Gujarat, India Mantra Softech india Pvt Ltd Full time
Job Description for
Marketing Executive

Company Name**:
Mantra Softech India Pvt. Ltd.

Job Title**:
Marketing Executive

Location**:
Ahmedabad (WFO)

Experience**:0-1 Years ( Fresher)

Qualification**:
B.E/B.Tech/ MSC/ IT/ BCA/

Working Days**:
Alternative Saturdays off (2nd & 4th Saturdays off)

About us:

Mantra Softech is a global hi-tech manufacturer of biometric products and solutions with in-house design and development team. This dream project of like-minded visionaries started in 2006, continues to push the envelope on biometric system capabilities.

Mantra enjoys market leadership in India and is expanding globally with client base in more than 30 countries. Mantra's major business comes from government, telecom and financial sectors to name few.

Mantra's product portfolio includes Fingerprint Sensors, IRIS Sensor, Integrated Fingerprint Devices, Integrated IRIS Devices, POS / Micro ATM/Financial Terminal, IRIS Recognition in Mobile and many more biometric devices.

Customer's rapidly growing requirements for complex and sophisticated security system are the inspiration behind Mantra's Innovative products and solutions

Please visit our website,

Responsibilities:

As a marketing executive, you'll need to:

  • create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels
- organise and attend events such as conferences, seminars, receptions and exhibitions
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders, both internal and external.

With experience, you may do the following:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget.

Responsibilities:

As a marketing executive, you'll need to:

  • create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- source advertising opportunities and place adverts in the press or on the radio
- work closely with in-house or external creative agencies to design marketing materials such as brochures and adverts
- write and proofread marketing copy for both online and print campaigns
- produce creative content, including videos and blog posts
- run social media channels
- organise and attend events such as conferences, seminars, receptions and exhibitions
- source and secure sponsorship
- liaise with designers and printers and organise photo shoots
- arrange the effective distribution of marketing materials
- maintain and update customer databases
- conduct market research, for example using customer questionnaires and focus groups
- develop relationships with key stakeholders, both internal and external.

With experience, you may do the following:

  • develop and implement a marketing strategy (often as part of a wider sales and marketing programme)
- evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective
- track marketing performance and return on investment and prepare weekly or monthly reports for management
- monitor and report on competitor activity
- lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities
- oversee and manage the marketing budget.

Responsibilities:

As a marketing executive, you'll need to:

  • create awareness of and develop the brand you're marketing
- communicate with target audiences and build and develop customer relationships
- help with marketing plans, advertising, direct marketing and campaigns
- source advertising opportunities and place advert