Avp - Media & Entertainment

1 week ago

Mumbai, Maharashtra, India IPG Mediabrands Full time
General information

Agency:
Interactive Avenues

Job Function:
Planning

Location:
Mumbai, India

Job Ref#:15423

  • Description & Requirements

Position Summary
Position Summary

The incumbent will be responsible to manage key media and entertainment clients: Design and deploy strategies for shows, movies and other entertainment packs, across advertising mediums (digital, TV, print, outdoor, radio, etc).

Leveraging client, competition and third party data, trends, insights, consumer behavior, technology and third party tools.

Key Responsibilities

  • Consult Mediabrands' clients in the media and entertainment sector.
  • Evaluate and improve upon the existing marketing strategy
  • Developing new channel marketing strategies
  • Deploying marketing strategy in collaboration with the client marketing team, internal strategy and media teams.
  • Develop extension of strategy across mediums and channels, both mainline and digital.
  • Analyzing market data, trends, consumer preferences, and competitor behavior to optimize recommendations
  • Leverage use of technology and data, bringing better insight, targeting and or deployment efficiency.
  • Leverage relationships with media partners, bringing increased value to clients' cost efficiency and campaign innovations
  • Comfortable with using key audience and media measurement tools/databases such as TGI, BARC, comScore, DV Reach Planner, GWI, and similar gold standard platforms
  • Gathering campaign data, evaluating the impact of campaigns, extracting insights and opportunities for improvement for subsequent campaigns.
  • Grooming teams managing M&E clients. Helping them planning that is closer to the needs and nuances of the category.
  • Create planning frameworks that are unique for the M&E category, and aligning both internal teams and clients to the same.
  • Work with Mediabrands global teams to ensure that global learnings, innovations, tools and insights are deployed to local campaigns.

Desired Skills & Experience

  • A large part of this experience to be within the marketing function
  • Leading large marketing campaigns within MnE sector
  • Marketing expertise across both liner TV and OTT
  • Experience across fiction and nonfiction content
  • Experience in large scale content partnerships as a part of marketing initiatives
  • Strong communication and presentation skills
  • Ability to manage and nurture marketing teams
  • About Us
Interactive Avenue's vision is to make advertising more insightful to the brands.

We do this by employing the world's very best talent to solve some of the toughest challenges of today's digital marketing landscape.

It's important that we hire people whose values reflect those of our own:
genuine, results-focused, daring and insightful.

As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging.

We believe these factors create a workplace where you can be yourself and do amazing work.

  • Media and Entertainment Lawyer

    1 week ago

    Mumbai, Maharashtra, India Avimukta Full time

    MumbaiOne of our clients, a tier 2 law firm, is seeking a highly skilled Media and Entertainment Lawyer with 1-5 years of experience to join their team in the Delhi location. Having experience with Over-TheTop (OTT) channels, celebrity agreements, and contract drafting for production houses would be a significant advantage. You will be responsible for...

  • English Entertainment

    1 month ago

    Mumbai, Maharashtra, India Viacom18 Media Private Limited Full time

    About the job:Key responsibilities: 1. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basis2. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basisContent Selection and Planning: Collaborate in the...

  • English Entertainment

    2 weeks ago

    Mumbai, Maharashtra, India Viacom18 Media Private Limited Full time

    About the job:Key responsibilities: 1. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basis2. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basisContent Selection and Planning: Collaborate in the...

  • English Entertainment

    4 weeks ago

    Mumbai, Maharashtra, India Viacom18 Media Private Limited Full time

    About the job:Key responsibilities: 1. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basis2. Scheduling and Execution: Understand scheduling dynamics to effectively plan and execute programming schedules on a day-to-day basisContent Selection and Planning: Collaborate in the...

  • Social Media Manager

    2 weeks ago

    Mumbai, Maharashtra, India POV Media Full time

    Company : POV MediaLocation : Malad, MumbaiExperience : 2-3 yearsAbout Us:POV Media is a dynamic and innovative media company based in Malad, Mumbai. We specialize in creating engaging content and delivering unique visual experiences for our clients across various platforms. Our team is passionate about storytelling and dedicated to pushing the boundaries of...

  • Intern - Social Media Marketing

    1 week ago

    Mumbai, Maharashtra, India Rajshri Entertainment Private Limited Full time

    Hi,We have an opening for 'Intern - Social Media Marketing' in Rajshri Entertainment Private Limited.Requirement: Managing the social media marketing strategy focusing on Facebook, Twitter, Google+, Instagram, Pinterest, etc. Execution of all social media activities (i.e. tweeting, sharing, engaging, liking, increasing the social reach). Building a strong...

  • AVP/VP- Media

    1 week ago

    Mumbai, Maharashtra, India Publicis Groupe Full time

    Job Title: Assistant Vice President/Vice President - Media & GrowthCompany: Publicis GroupeWe've got a cool opportunity at Publicis Groupe for the role of AVP/VP- Media & Growth.Location: MumbaiWe're on the lookout for individuals who have experience in growth teams at major media agencies. This role is pretty crucial as it acts as the bridge handling...

  • Digital Entertainment Sub Editor

    2 weeks ago

    Mumbai, Maharashtra, India MIDDAY INFOMEDIA LIMITED Full time

    Join our dynamic team at Midday Infomedia LtdAre you passionate about digital entertainment? Do you have a keen eye for detail and a knack for storytelling? Midday Infomedia Ltd is looking for a talented Sub Editor to join our team and help shape the future of digital entertainment content.Responsible for editing and producing online entertainment content....

  • Copy Editor- Entertainment

    1 week ago

    Mumbai, Maharashtra, India PINKVILLA Full time

    About Pinkvilla:Pinkvilla is one of the largest digital websites in the entertainment, lifestyle, and fashioncategories with 30 million unique users and 15 million-plus social media followers.What do you need to do? (Role and Responsibilities) Must have a good hand on grammar, pay attention to details, SEO Friendly, and be consistent. Be true to Author's...

  • Social Media Content Creator

    2 months ago

    Mumbai, Maharashtra, India Happy Us Entertainment LLP Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Handling social media marketing of our brand.2. Creating effective social media campaigns for our brand and working on their execution.3. Developing promotional content for our social media profiles on various platforms, such as Facebook, Instagram, Twitter, etc. > Only those...

  • Social Media Content Creator

    4 weeks ago

    Mumbai, Maharashtra, India Happy Us Entertainment LLP Full time

    About the internship:Selected intern's day-to-day responsibilities include: 1. Handling social media marketing of our brand.2. Creating effective social media campaigns for our brand and working on their execution.3. Developing promotional content for our social media profiles on various platforms, such as Facebook, Instagram, Twitter, etc. > Only those...

  • Social Media Marketing- Avp

    1 week ago

    Mumbai, Maharashtra, India Paytm Full time

    About the Organization-Paytm is India's leading financial services company that offers full stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors...

  • AVP Legal

    1 week ago

    Mumbai, Maharashtra, India Careerfit Full time

    Roles and amp;Responsibilities:Provide legal assistance to the Company DueDiligence of properties to be mortgaged LSR/TSRreview and opinion Know to conduct Search andmake Search report Well versed with provisionsof CPC DCPR Rules Transfer of PropertyLawContract Law MHADA SRA Municipal CorporationAct Land AcquisitionProceeding References andWrit Petition...

  • Social Media Marketing Internship

    2 months ago

    Mumbai, Maharashtra, India Red Cherry Entertainment LLP Full time

    About the internship:Selected intern's day-to-day responsibilities include: Work alongside the team to create a plan for social media strategies. Assist the team in the project by using various social media platforms. Monitor social media postings before and on on-site events. Interact with followers and potential customers by communicating and answering...

  • Social Media Marketing Internship

    4 weeks ago

    Mumbai, Maharashtra, India Red Cherry Entertainment LLP Full time

    About the internship:Selected intern's day-to-day responsibilities include: Work alongside the team to create a plan for social media strategies. Assist the team in the project by using various social media platforms. Monitor social media postings before and on on-site events. Interact with followers and potential customers by communicating and answering...

  • Producer - Graphics, Youth & English Entertainment

    1 week ago

    Mumbai, Maharashtra, India Viacom18 Full time

    The Youth, Music and English Entertainment cluster of Viacom18 is laser-focused on entertaining urban Indian youth across multiple platforms. MTV is an iconic brand which has extended beyond television to JioCinema OTT, consumer products and its sub-brands like Roadies are running successful gym, pub and café franchises too. MTV Beats is the popular choice...

  • IN10 Media

    1 week ago

    Mumbai, Maharashtra, India IN10 Media Private Limited Full time

    About IN10 Media IN10 Media is a network in the media and entertainment sector with a variety of offerings. The network has a strong presence in the creative community and is associated with premium content. Its businesses span across various sectors including Broadcast: EPIC, ShowBox, Filamchi, Gubbare, Ishara & Nazara; Digital: EPIC ON, STREAMSENSE &...

  • ZEE - Social Media Marketing Role

    1 week ago

    Mumbai, Maharashtra, India Zee Entertainment Enterprises Limited Full time

    ZEE5Collaboration with AVOD marketing team to refine social media strategy and best practices for AVOD Shows.You will involve in developing large & active communities that propagate Brand Love for specific shows, engaged to social media & flow through to platform in the form of increased platform usage.You will be responsible for measure, analyze & report...

  • Social Media Intern

    1 week ago

    Mumbai, Maharashtra, India PaperCraft Entertainment & Media Group Full time

    Responsibilities for Social Media Intern Work alongside the team to create a plan for social media strategies monthly Assist in the growth of the brand by raising awareness through various social media platforms Monitor postings to ensure the brand message is constant from the terminology used to images posted Aid in the daily aspects of promoting the...

  • 15h Left Entertainment Writer

    2 weeks ago

    Mumbai, Maharashtra, India Times Network Full time

    We are looking for someone with a minimum of 2 to 5 years of experience in entertainment writing (English) in digital media.Responsibilities:*The role will be a mix of desk work and fieldwork.*The applicant will need to attend media events and cover stories from there, chase for and write exclusive interviews and features.*Along with that, they must have...