Digital Marketing Specialist
1 week ago
Role Description This is a full-time on-site role for a Digital Marketing Performance Marketing Specialist at The Skin Story in Mumbai.
Responsibilities :
- Plan, execute, and monitor App campaigns on Facebook, Google, and Affiliates with a focus on driving app installations, Leads and Conversions (paid subscriptions)
- Analyze daily reports and metrics such as CPM, CPC, CTR, CPL, and CPA to identify areas for campaign optimization
- Collaborate with direct and cross-functional teams to implement strategies for improving campaign performance
- Work closely with the content team to develop thoughtful and engaging content that resonates with the target audience
- Contribute to the creation of creative ads that drive conversions and effectively communicate The Skin Story's value proposition
- Identify trends, insights, and areas for improvement based on the data analysis
- Generate regular reports to communicate campaign performance and key findings to the marketing team and management Qualifications Social Media Marketing and Digital Marketing skills Experience with web analytics and online marketing Strong communication skills Ability to analyze data and optimize marketing campaigns Experience with content creation and copywriting Knowledge of SEO and SEM best practices Ability to work in a fast-paced and collaborative environment Bachelor's degree in Marketing, Business, or a related field CTC Range : 2.5 L to 3.5 L PA
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Digital Marketing Specialist
1 week ago
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