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Area Manager- IMF
3 months ago
Job Summary:
Implement the strategy to setup and develop the IMF Channel in the designated territory. Setup and manage a pool of
10-15 Insurance Marketing Firms managing a revenue stream of around 2 cr.
Key Responsibilities/ Key Deliverables:
Understand the IMF regulation, value proposition & registration process
Independently implement the IMF acquisition plan in the territory
o Identify potential leads and sources for prospective IMFs, coordinate with HO for referred leads
o Connect with prospects & organize seminars for IMF acquisition
o Ensure conversion of leads through effective pitch of IMF value proposition
Ensure quality of IMFs in sync with desired profile
Enable the setup of IMF of agreed prospects
o Understand all regulatory requirements and manage the IMF registration process with IRDA
o Oversee technology support to enrolled IMFs
Ensure seamless contracting of IMFs with Max Life
Manage performance of setup IMFs in steady state
o Develop understanding of products & coach IMF staff on product USPs
o Implement a performance management and rewards system
o Drive IMF profitability through improving productivity of IMFs sellers & controlling cost of sales
o Provide marketing, training and operational support to IMFs
o Manage attrition of IMFs through revival or replacement
Drive quality of business sourced from IMFs
o Ensure right product mix and control key quality measures such as leakage and persistency
Measures of Success:
IMF Acquisition
Revenue
IMF Activity & Retention
Quality of Business
Job Specifications:
Educational Background:
Preferably a graduate
Work Experience:
At least 5-6 years of experience in Sales & Distribution, Key Account Management
Additional Information (Optional):
Key Relationships
Nature of the Role
Presence
Commercial Aspect
Cross Functional Skills