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BlissClub - Assistant Manager - Digital Marketing

3 months ago

Bengaluru, Karnataka, India BlissClub Fitness Pvt Ltd Full time
Assistant Manager - Digital Marketing

If you're interested in building something epic and fun while also encouraging women to keep #movingit, we are building an awesome team of like-minded people that are less about the talk and more about the walk

About Blissclub:

Blissclub is a community first consumer brand crafting insanely comfortable activewear for the women of India.

Founded in 2020 by ISB alum Minu Margeret, BlissClub has raised $17.25 Mn till date, latest, Series A of $15 million in May 2022 led by Eight Roads Ventures and Elevation Capital.

This fundraises, one of the largest ever Series A round by an Indian direct-to-consumer brand, comes less than a year after BlissClub raised $2.25 million in seed funding from Elevation Capital in May 2021.

BlissClub also has notable angel investors including Sriharsha (CEO Swiggy) ; Ghazal Alagh (Mamaearth); Vivek and Abhay (Licious co-founder) ; Amar (Ex-Myntra CEO); Sumer Juneja (Softbank); Brennan Loh (Shopify); Neeraj Arora (ex CBO, WhatsApp), Kunal Shah (CRED), Rahul Mehta (DST), Pam Lee (ex-Lululemon executive), Ashish Goel ( CEO Urban Ladder), Chakradhar (CEO, Country Delight)

Job Location:
HSR Layout, Bangalore (on-site)

Roles and Responsibilities:

  • Campaign Strategy and Execution: Craft and implement comprehensive performance marketing strategies tailored to our business objectives. Manage the entire campaign lifecycle, including budget allocation, targeting, bidding strategies, and creative development.
  • Data Analysis and Optimization: Continuously monitor campaign performance metrics and KPIs. Leverage data insights to optimise campaigns, refine bidding strategies, and enhance audience targeting for maximum return on ad spend (ROAS).
  • Multi-

Channel Management:

Plan, launch, and optimize performance marketing campaigns across various channels, such as paid advertising (Google Ads, Facebook Ads, etc.), email marketing, SEO, SEM, and content marketing.


  • Competitor Analysis: Stay updated on competitor activities and industry trends within the lighting ecommerce sector. Utilize competitive insights to finetune strategies and maintain a competitive edge in the market.
  • Budget Management: Manage marketing budgets effectively, allocate resources efficiently, and ensure campaigns are within budget while delivering desired results.
  • Collaboration and Reporting: Collaborate closely with crossfunctional teams, including the brand team, designers, and developers, to align marketing efforts with overall business objectives. Provide regular performance reports and communicate results to stakeholders.
Qualifications Required:

  • Bachelor's/Master's degree in Marketing, Business, or a related field.
  • Proficient knowledge of various advertising platforms and tools such as SEO, Google Ads, Facebook Ads Manager, etc.
  • Minimum of 4 years of relevant experience in biddable platforms.
  • Strong analytical skills with the ability to derive actionable insights from data.
  • Creative thinking skills with the ability to craft compelling ad copy and visuals.
  • Preference will be given to candidates with previous experience in lighting ecommerce or D2C brands.
Who we are :

Led by the OG BlissQueen,

Minu Margeret:

was founded in 2020 by Minu, because she couldn't find great quality activewear where the fit, functionality and feel were just right.


Designing technical apparel for movement requires a deep understanding of the problems faced by the wearer and we at Blissclub are spearheading a revolution to design with intent and for everybody'.

India is the world's fastest growing activewear market with the women's segment contributing to a majority of the growth. We are aiming to capture that white space in India.
We are a bunch of young, dynamic, creative and innovative people who want to get things done and get them done right

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