Media Buyer Executive

2 weeks ago

Bhopal, Madhya Pradesh, India Vellko Media Pvt Ltd Full time

Company Description:


VellKO is a performance marketing agency providing online marketing and advertising programs to drive specific actions such as sales, leads, and clicks.

We connect brands serious about increasing sales with

Job Opportunity:
Media Buyer at Vellko

Join Vellko as a Media Buyer specializing in Google Ads & Social Media advertising.

Responsibilities:

Research and Analysis:

  • Conduct thorough market research to identify target audiences, media consumption habits, and industry trends.
  • Analyse data and insights to develop a deep understanding of consumer behaviour and preferences.
  • Stay updated on emerging media trends, technologies, and platforms.

Media Planning:

  • Collaborate with crossfunctional teams to understand campaign objectives, target audience, and key messaging.
  • Analyze data to optimize campaign performance.
  • Expert in creating ads, manage and monitor growth by implementing campaign solutions, build campaigns, monitor and optimize for performance and work towards marketing objectives.
  • Optimize media plans based on performance metrics and campaign goals.

Budget Management:

  • Develop and manage media budgets.
  • Ensure effective allocation of budgets across various media channels to maximize ROI.

Vendor Management:

  • Build and maintain relationships with media vendors and platforms.
  • Negotiate rates, terms, and added value opportunities with media partners.
  • Stay trendy of industry benchmarks to ensure competitive pricing and favourable terms.

Reporting and Analysis:

  • Monitor and analyse the performance of media campaigns.
  • Provide regular reports and insights on key performance indicators (KPIs) to management,
  • Recommend adjustments and improvements based on datadriven insights.

Qualification:

Bachelor's degree in Marketing, Advertising, or a related field.

Proven experience as a Media Planner or in a similar role within the marketing/advertising industry.

Strong analytical and quantitative skills with the ability to interpret data and trends.

Excellent communication and presentation skills.

  • Salary: As per experience, Medical Insurance, International Trips for attending events.

Experience:

  • Media buying: 1 year (required)

Work Location:
In person

Speak with the employer

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