Comms Bp Channels and Amplification

2 weeks ago

Thāne, Maharashtra, India Bayer Full time

At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.

Comms BP Channels and Amplification - SA

POSITION PURPOSE:

  • The Communications Business Partner Channels & Amplification leads the integrated channel strategy, governance, and channel enablement for Bayer in India, Bangladesh, Nepal, Sri Lanka (South Asia).
  • He/She is responsible for owning the Digital Communication and drives the web, social, and employee channel ecosystem as well as content strategy (including paid media for social & digital) that enables the achievement of the overall communication objectives and the functional strategy.
  • He/she is accountable for community and stakeholder management in channels.
  • He/she manages the development and execution of a holistic communication strategy for topics concerning the Leadership comms, Enabling Functions, targeting all relevant stakeholders and channels.
  • He/she reports directly to the Head of Communications & PAS in the country/country group

YOUR TASKS AND RESPONSIBILITIES:

  • Strategizes & owns the Bayer internal and external digital communication and channel strategy in South Asia, aligned with global governance model.
  • Implements global strategy for coherency and optimizing channels, managing user experience, driving audience engagement, and supporting community management to drive awareness.
  • Owns content strategy and publishing of relevant topics on digital mediums with the aim to increase awareness and drive engagement.
  • Researches and understands the needs of audiences, internal audience and accordingly designs and executes forums like townhalls/open forums at a one Bayer level in collaboration with HR teams.
  • Drives yearround integrated campaign and program management on internal and social channels, managing projects, timelines, relevant agencies, and internal project communication
  • Manage the development, creation of relevant storytelling and globally usable assets for digital channels, translating and positioning Bayer's brand, vision, and purpose into internal and external
  • Leadership/transformation comms designed in collaboration with functions for the South Asia leadership team.
  • Ensures channel strategy and design local content calendar that is aligned to global topics.
  • Continuously collaborates and anticipates the needs of communications business partners and the enabling functions and translates communication requirements into digital solutions.
  • Leads all content for internal channels/townhalls/owned channels.
  • Advises senior business leaders on business impact of digital engagement activities.
  • Facilitates thought leadership to manage Bayer reputation across all owned channels.
  • Leverage data and insights from various sources to plan and strategize overall strategy

WHO YOU ARE:

  • A university degree, preferably masters or equivalent in digital media/comms
  • English language fluency in spoken and written is a must.
  • Strong and innovative content skills including use of innovative platforms
  • Strong presentation knowledge and new digital assets
  • Minimum of 15 years of related professional experience in positions of responsibility in major corporations with an international scope
  • Knowledge of communications tools and processes, basics in Content Management Systems, technologysavvy, new tools in AI and more.
  • Strong editorial skills and ability to translate complex topics and information into easy to understand, target groupspecific language
  • Eye for aesthetics and visual designs
  • Strong in relationship building with relevant external and internal stakeholder groups
  • High level of agility and ability to stay calm under pressure
  • Successfully embraces and drives change

Bayer does not charge any fees whatsoever for recruitment process. Please do not entertain such demand for payment by any individuals / entities in connection with recruitment with any Bayer Group entity(ies) worldwide under any pretext.

YOUR APPLICATION

Location:

  • India : Maharashtra : Thane
    Division:
  • Enabling Functions
    Reference Code:

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