Executive- Digital

2 weeks ago

Bengaluru, Karnataka, India Mindshare Full time
Overview of job A digital media professional, handling cutting edge exciting brands across sectors/categories. You will be managing the client relationship and help drive digital agenda for the respective clients. Would deliver integrated digital solutions to fulfil client's digital objectives. 3 best things about the job: Opportunity to be the best amongst the best Working within a proven, fast growing team servicing some of the biggest brands in the country Help some of the largest brands build their digital media presence and drive revenues for the largest media investment agency Measures of success – In three months, you would have: Worked on digital media plans for some of the finest clients in the country Mapped new digital opportunities for the client In six months, you would have: Made effective yet efficient digital media plans Pushed innovating concepts to drive revenues In 12 months, you would have: Helped on new business pitches Worked with various digital media verticals to help draft integrated digital solutions Responsibilities of the role: Campaign Coordination Assist in developing media strategies and plans that align with client objectives and target audience demographics. Timely execution of all tasks related to campaign, including trafficking, troubleshooting, optimization, and reporting Creating and overseeing the pacing strategy for each quarter, along with providing individual trackers to the respective publishers Communicate with clients to obtain assets and tags for campaigns. Confirming asset details on respective tools prior to creating placements and supervising Siteserve placement creation while addressing any errors. Performance Analysis and Reporting: Updating Content Syndication Tracker and consolidated responses detail files on a weekly basis. Track campaign status, identify and troubleshoot delivery issues, and review reporting data for quality assurance Collaborating with analytics team to identify the data discrepancy Analyze campaign performance using the internal tools and GCM for display campaigns Generate weekly reports and summarize campaign results and overall list performance, providing clear recommendations Flag performance issues to internal teams and collaborate on optimization strategies Maintain regular communication with clients to discuss results and offer performance improvement suggestions. What you will need: Minimum 1-2 years in digital media planning and buying Experience in handling large size digital clients across categories MBA preferred About Mindshare We were born in Asia in 1997, a start up with a desire to change the media world. Now we are a global agency with more than 7,000 employees in 116 offices across 86 countries, operating as one team – . We believe that in today's world, everything begins and ends in media. We aim to be our clients' lead business partner, to grow their business, and drive profitability through adaptive and inventive marketing. We do this through speed, teamwork and provocation and by operating as a network of networks rather than a rigid hierarchy. We create new things and have fun doing it. Whenever and wherever you join us, you open a door to opportunities in any and of all aspects of media, technology and innovation. We will support you, recognize you and reward you, making Mindshare the place where you do the best work of your career. Mindshare APAC has won 500 awards in the last year alone, including "Agency Network of the Year 2017" by both the MMA SMARTIESTM and Campaign Asia for the fifth and third consecutive year, respectively. Mindshare is part of GroupM, the media investment management arm of WPP, the world's leading communications services group. To learn more about Mindshare and our philosophy of Original Thinking, visit us at and follow us on Twitter and and . About India 2020 brought opportunities for brands to innovate because of which we saw an evolving media stack. The growth of digital is set to soar high because of changing consumer habits. With approximately 500 million smartphone users, low-priced data plans, 45 to 50 million e-commerce shoppers, approximately 60 OTT offerings and a young population, India is a mobile-first internet market. It is also one of the top 10 ad spend markets in the world and is set to climb the ranks. Global big tech corporations have made considerable investments in top e-commerce/retail ventures and Indian start-ups, blurring the lines between social media, e-commerce and mobile payments, resulting in disruption on an unimaginable scale.At GroupM India, there's never a dull moment between juggling client requests, managing vendor partners and having fun with your team. We believe in tackling challenges head-on and getting things done.GroupM is an equal opportunity employer. We view everyone as an individual and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with .

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