Designer – Performance Apparel,Reebok

1 week ago


Bengaluru, Karnataka, India Aditya Birla Fashion and Retail Ltd. Full time

Base Location:

BangalorePreferred Industry:

Retail, Textile & ApparelMinimum Qualification:
NIFT Graduate

Key Result Areas


Trend ForecastConduct primary & secondary Research on Fashion & Lifestyle trends; benchmark competition brands and travel to fairs/markets & millswork closely with the buying team/marketing team and participate in sell-thru presentations to identify key takeaways which needs to be integrated into design lines.

Call out all colors/fabrics/silhouette/product innovation/ornamentation and consolidate creation of trend forecast for the upcoming season for the categorySeason ConceptCreate the seasonal conceptto ensure commercial viability/fashion sensibility and reinstatement of the consumer value proposition and brand promiseLine CreationLiaison with the Product & Product Development teams to understand costing/commercial viability of the merchandize.

Guide the team on preparing winning ideas to convert concepts into innovative & commercially viable products & present the Season line/collection.

Tech PacksMonitor creation of quality tech packs and facilitate timely uploads on the PLM · intervene strategically wherever required to ensure handover to sourcing & product teams in line with the business process calendarQuality SamplingLead Quality sampling; guide team on working with product and sourcing & mills to ensure sampling and in compliance with the timelines/ deliverables.

New CategoryWork closely with the Function Head and guide the team in understanding existing gaps, exploring newer value propositions, channels/product/design/concepts - consistent with brand identity/fashion experience/consumer requirementsTeam DevelopmentDevelop team capabilities · ensure continuous learning & development for all individuals in the teamSelf Development Ensure travel & visits to mills, fairs; work in the market to understand emerging trends & consumer insights.

Take initiatives to build technical faculty and work with Function Head & other Category Heads to create innovative product lineshas context menu Paragraph.

"For more opportunities, please visitAditya Birla Group Careers"
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