Assistant Marketing Manager

2 weeks ago

Gurgaon, Haryana, India Motherson Health & Medical Full time

Join our team as a Marketing Specialist at [Company Name]


We are looking for a skilled and dynamic Marketing professional to be a part of our expanding team. This is an exciting opportunity to play a key role in shaping and executing marketing strategies that drive brand visibility, customer engagement, and business growth.


Responsibilities:

  • Strategic Marketing Development: Work closely with the marketing team to craft and implement effective marketing strategies that align with our business goals. Assist in executing plans to boost brand recognition and meet sales objectives.
  • Market Research and Analysis: Conduct in-depth market research to spot trends, assess competition, and understand customer requirements. Analyze findings to offer valuable insights for refining marketing approaches.
  • Product Marketing Support: Contribute to product marketing efforts such as launches, positioning, messaging, and content creation. Develop a comprehensive understanding of our product lineup and target demographics.
  • Digital Marketing Oversight: Manage and oversee various digital marketing initiatives, including social media, influencer partnerships, email campaigns, SEO/SEM, and website enhancements. Utilize digital analytics to optimize campaign performance.
  • Collaboration and Communication: Foster collaboration among teams like sales and product development to ensure cohesive operations. Effectively communicate marketing plans, progress updates, and outcomes to stakeholders.
  • Brand Identity Management: Uphold and reinforce our brand's identity by maintaining consistent messaging, visual elements, and customer interactions. Ensure adherence to brand guidelines across all marketing channels.
  • Event Coordination: Plan and manage marketing events, conferences, and trade shows to exhibit our offerings and connect with customers. Handle logistics, promotional materials, and post-event follow-ups.
  • Financial Planning: Efficiently manage marketing budgets, allocating resources for optimal returns. Keep track of expenditures, analyze performance indicators, and produce regular reports for management.

Qualifications:

  • Bachelor's degree in Marketing, Business Administration, or a related field (MBA is a plus).
  • Minimum of 5 years in a relevant marketing role, particularly focusing on product marketing and brand management.
  • Strong analytical abilities to interpret data, recognize trends, and drive data-centric decisions.
  • Outstanding communication skills and the knack for influencing various stakeholders effectively.
  • Creative thinker passionate about innovation and continuous enhancement.
  • Proficiency in digital marketing platforms like social media, email marketing, and web analytics.
  • Ability to thrive in a fast-paced environment, juggling multiple projects with ease.

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