Digital Marketing/ SEO Manager
2 weeks ago
Company Details :
Peerbits is a global software engineering enterprise, consistently delivering excellence for enterprise businesses and startups with next-generation technology and digitization since 2011.
We have served over 600+ clients in more than 35+ countries over the past decade with our growing team of over 150+ employees.
Today, Peerbits is recognized as a top software development company with expertise in Front-end, Back-end, and Cross-Platform development.
We work with startups, and enterprises for providing digital transformation, automation, and innovation to bring about profitability and ease in business.
Peerbits also has four highly successful products - Yelowsoft, , and Fixlastmile. Peerbits has delivered successful products that are beyond comparison. Yelowsoft is a leading on-demand solution that is fostering the ever-changing business dynamics. is a next-gen payment solution that is redefining payments for users. Fixlastmile is a premier solution that can efficiently automate last-mile deliveries.Mission
At Peerbits, we are on a mission to enhance the capability, productivity, and efficiency of the business by delivering top-notch IT solutions that are beyond their expectations.
Peerbits is looking for skilled and experienced professionals who are ready to take a giant step in their professional careers by joining the country's Premier IT Company.
Designation :
SEO Manager / Digital Marketing Manager
Experience - 5 to 7+ years
Location :
Ahmedabad
Position Overview:
As a Digital Marketing Manager at Peerbits (and its subsidiary businesses), you will be responsible for developing, implementing, and managing our digital marketing strategies to drive online growth and brand visibility.
Job Responsibilities
- Develop and execute comprehensive digital marketing strategies aligned with business objectives.
- Identify and target key audiences to maximize brand exposure.
- Create and oversee content marketing plans, including blog posts, social media content, videos, and email campaigns.
- Ensure content is engaging, relevant, and optimized for SEO.
- Manage and improve all company website SEO performance.
- Monitor keyword rankings and implement onpage and offpage SEO techniques.
- Plan, execute, and optimize paid advertising campaigns (Google Ads, social media ads, etc.).
- Monitor ad spend and ROI, making adjustments as needed.
- Develop and maintain a strong presence on social media platforms.
- Engage with the audience, respond to comments, and manage online communities.
- Create and execute email marketing campaigns to nurture leads, engage existing customers, and drive conversions.
- Develop cold email outreach strategies to generate leads, expand the customer base, and initiate meaningful business relationships.
- Monitor email performance, including open rates, clickthrough rates, and conversion rates.
- Utilize analytics tools to track and report on the performance of digital marketing efforts.
- Provide insights and recommendations based on data analysis.
- Bachelor's Degree: A bachelor's degree in a relevant field such as Business Administration, Marketing, Computer Science, or Engineering.
- Master's Degree (Optional): A Master's degree in a relevant field such as Business Administration, Marketing, Computer Science, or Engineering
- Marketing Courses:
Job Requirements (Must Have)
- 5 to 7 years of experience in Digital Marketing for IT / ITes product or service business Proven experience as a Digital Marketing Manager in a similar industry. Indepth knowledge of digital marketing channels (SEO, SEM, SMM, PPC) and tools. Strong analytical and problemsolving skills. Excellent written and verbal communication abilities. Proficiency in data analysis and reporting tools. Creative thinking and ability to generate innovative marketing ideas. Coaching & Mentorship: Ability to train and mentor junior team members, sharing knowledge and expertise to enable their success. Familiarity with relevant tools (e.g. Semrush, ahref, Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, WebTrends)
- Influencer Marketing
- Affiliate marketing experience
- Continuous Learning: A commitment to ongoing learning and professional development is essential in a field that evolves rapidly
- Result-Oriented:
- Creativity:
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