Digital Marketing Specialist
1 week ago
Expectations:
As a Digital Marketing Specialist for Brookfield, you will be responsible for developing and executing comprehensive digital marketing strategies to enhance the online presence and engagement of the brand.
You will collaborate with internal teams and external agencies to drive digital initiatives across various channels, ensuring alignment with Brookfield's goals and objectives.
Job Summary:
- Develop and implement 360-degree digital marketing strategies to promote Brookfield's brand and offerings.
- Utilize Google Analytics to track and analyze website performance, including events, cohorts, conversion pixels, and tag manager implementation.
- Oversee and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Publisher Ads, and Ads.
- Ensure SEO best practices, including on-page and off-page optimization, to improve search engine rankings and organic traffic.
- Ensuring optimal functionality on the website and a seamless user experience while working with Design and Development teams.
- Maintain and update content on the website using CMS platforms, ensuring accuracy and relevance.
- Manage assets such as Google My Business (GMB) listings to enhance local visibility and engagement.
- Collaborate with external agencies for SEO, performance marketing, website maintenance, and CRM management
Requirements:
- Bachelor's degree in Marketing, Communications, or related field.
- 3-4 years of experience in digital marketing roles.
- Proven experience in developing and executing 360-degree digital marketing strategies.
- Strong understanding of website front-end and back-end functionality.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in Google Analytics and other analytical tools
- Outstanding interpersonal abilities to interact with stakeholders and effectively communicate the creative vision, concepts, ideas, and solutions
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