Azentio - Manager - Digital Marketing

2 weeks ago

Bengaluru, Karnataka, India Azentio Software Pvt Ltd Full time
About the job:

We are seeking an experienced Digital Marketing Manager to drive our marketing efforts at [Software Product Company Name]. This role plays a crucial part in enhancing awareness, engagement, and lead generation for our B2B software products. The ideal candidate should have a solid background in website management, SEO, social media, and content strategy, with a keen interest in utilizing digital channels to achieve business goals.


Roles & Responsibilities:
  • Manage and enhance the Azentio website while crafting a robust content and lead generation strategy.
  • Lead strategic online initiatives.
  • Devise and implement comprehensive digital marketing strategies to boost brand visibility, drive lead generation, and acquire customers for our B2B software products.
  • Drive SEO efforts to optimize website content, enhance search engine rankings, and increase organic traffic.
  • Perform keyword research, monitor keyword performance, and apply onpage and offpage SEO strategies.
  • Optimize and oversee paid advertising campaigns on various digital platforms like Google Ads, LinkedIn Ads, and other relevant channels.
  • Monitor campaign performance, adjust budgets, and refine targeting to maximize ROI.
  • Manage the company's social media presence, including content creation, posting, community management, and engagement.
  • Develop social media campaigns to grow followers, boost brand awareness, and channel traffic to our website.
  • Create and execute a content strategy aligning with business objectives, target audience preferences, and industry trends.
  • Produce high-quality content assets such as blog posts, whitepapers, case studies, infographics, and videos to educate and engage the audience.
  • Collaborate with sales and product teams to create marketing collateral, sales enablement materials, and product messaging resonating with target customers.
  • Analyze key performance metrics across all digital marketing channels, including website traffic, engagement, conversion rates, and customer acquisition costs.
  • Utilize data-driven insights to optimize marketing campaigns and enhance overall performance.
  • Stay abreast of digital marketing trends, best practices, and emerging technologies.
  • Evaluate and recommend new tools, platforms, and strategies to bolster digital marketing efforts.
  • Work closely with external agencies, freelancers, and vendors to support marketing initiatives and expand digital capabilities as necessary.
  • Collaborate with cross-functional teams to ensure alignment between marketing activities and overall business objectives.
  • Provide regular updates on marketing performance to stakeholders and gather insights.
  • Requirements:
    • Bachelor's degree in marketing, business, communications, or related field.
    • Proven experience as a digital marketer, particularly in the B2B software products sector or related industries.
    • Proficiency in SEO principles and best practices.
    • Experience with tools like Google Analytics.
    • Strong social media management skills for business purposes.
    • Excellent written and verbal communication skills, with the ability to create compelling content and effectively convey messages.
    • Track record of developing and executing digital marketing campaigns across various channels such as paid search, display advertising, and social media.
    • Analytical mindset to interpret data, derive insights, and make data-driven decisions for marketing optimization.
    • Strong project management abilities to prioritize tasks, manage timelines, and deliver outcomes efficiently in a fast-paced environment.
    • Creative thinker with a passion for innovation and continuous enhancement.
    • Openness to exploring new ideas and experimenting with diverse marketing tactics.

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