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Welcome to the exciting role of Senior Digital Marketing Executive – B2B at our company In this position, you will be the driving force behind our expansion strategy in India, both online and offline. With a deep understanding of the Indian market, particularly among university students, you will be responsible for all marketing activities in India.
Purpose of the Job:As the Senior Digital Marketing Executive – B2B, you will play a crucial role in formulating company-level strategies to attract Indian drop shippers. Your goal will be to leverage your digital marketing expertise to develop innovative strategies specifically designed for the Indian market.
This role directly reports to the B2B performance manager.
Key Responsibilities:- Define and execute a comprehensive strategy for India.
- Identify and capitalize on on-site and off-site opportunities to increase the number of dropshippers in India.
- Create strategic plans for Search Engine Advertising (SEA), Search Engine Optimization (SEO), and social media to drive recruitment.
- Develop strategies targeted at recruiting university students in India.
- Monitor and analyze the performance of the Indian market.
- Stay updated on industry best practices, trends, and news.
Company DNA:
- Customer-Orientation
- Adaptability (Flexible)
- Energy
- Ownership
Individual/Job Specific:
- Minimum 5-7 years of relevant work experience.
- Proficient in Google and Bing ads, as well as various social media platforms.
- Fluency in Hindi and English (both written and verbal).
- Basic understanding of marketing principles.
- Thorough knowledge of the Indian market and familiarity with the culture of Indian students.
- Attention to detail with a knack for independent, active, and creative thinking.
- Strong learning ability and adaptability.
- Background in B2B or drop shipping is advantageous.
- Experience in creating promotional videos or running marketing campaigns is a plus.
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