Marketing Executive

2 weeks ago


Hyderabad, Telangana, India GUS Education Full time
Monitoring and overseeing the marketing budget in collaboration with the Sr. Marketing Executive/Head of Marketing to ensure leads target are hit according to budget

  • Working closely with Academics (where applicable), the team and key stakeholders to develop engaging positioning for current/new programmes within the marketplace, both in Germany and Internationally
  • Working effectively with the wider marketing department, including creative designers, copywriters, SEO team, PPC team, Affiliates team and other marketing executives and managers to develop creative revenue focused campaigns
  • Creating and deploying online as well as offline campaigns
  • Creating a fully integrated marketing plan and strategy in conjunction with the relevant marketing team members.
  • Delivering ROI on marketing & sales revenue targets.
  • Achieving lead generation targets across all channels.
  • Taking a handson role in measuring ROI, ensuring that campaigns are optimised and completed on time as well as tracked and monitored
  • Assisting the Marketing Manager with programme launches, prioritising tasks according to business needs
  • Working together with the Sales and Business Development team to create salesorientated bespoke promotional materials for the German and International markets.
  • Liaising with different stakeholders to organise and coordinate all the school's events online and oncampus.
  • Providing research and understanding business strategy, our industry, competitors, key drivers and environment.
  • Improving consumer journey across all touch points for prospective and current students, as well as alumni
  • Liaising with external partners to support in dual branded marketing communications and activities.
  • Ensuring compliance with the group PIP and QAA policies and ensuring job logs are kept uptodate along with all evidences of claims and published information across all channels.
  • Continuously develop the skills and knowledge of the team.


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