3. Demand Generation Specialist/ Lead Generation Specialist

1 week ago


Delhi, Delhi, India Tek Leaders Inc Full time

Position :
Demand Generation Specialist

Experience : 4-6 Years

Location :
Hyderabad

Employment Type :
Full-time

Department :
Marketing

No of Openings:
4
Key Responsibilities

Campaign Strategy :
Develop and execute comprehensive demand generation strategies to drive qualified leads and support sales goals.

Lead Generation :

Create, manage, and optimize lead generation campaigns across various channels, including email marketing, social media, content marketing, SEO, SEM, and PPC.


Content Creation :
Collaborate with the content team to produce compelling and relevant content that attracts and engages potential customers.

Marketing Automation :
Utilize marketing automation platforms (e.g., HubSpot, Marketo, Pardot) to manage campaigns, segment audiences, and track performance.

Data Analysis :
Analyze campaign performance data to measure effectiveness, identify trends, and make data-driven decisions to optimize future campaigns.
SEO/

SEM :
Implement and manage SEO and SEM strategies to improve organic search rankings and drive paid search traffic.
ABM (Account-Based Marketing) : Develop and execute account-based marketing campaigns tailored to specific high-value accounts.

Event Marketing :
Plan and execute demand generation activities for events such as webinars, trade shows, and conferences.

Collaboration :

Work closely with the sales team to align demand generation efforts with sales goals and ensure smooth lead handoff and follow-up.


Reporting :
Create and present regular reports on campaign performance, ROI, and key metrics to stakeholders.

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