Senior Marketing Executive

2 weeks ago


Gurgaon, Haryana, India AiSensy Full time

About AiSensy:


AiSensy is a dynamic WhatsApp-based Marketing & Engagement platform dedicated to supporting renowned businesses such as Skullcandy, Vivo, Rentomojo, Physicswallah, and Cosco in enhancing their revenues through WhatsApp communication.


Join a Growing Company:


At AiSensy, we are cultivating significant partnerships with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah, and more, providing ample opportunities for professional growth and industry recognition.


Key Responsibilities:


  • Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and leads.
  • Plan, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, content marketing, and display advertising.
  • Create, manage, and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
  • Monitor and analyze campaign performance data to optimize and improve effectiveness.
  • Manage and optimize the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
  • Create and manage content for digital platforms, including the website, blog, social media, and email campaigns.
  • Utilize analytics tools to track, measure, and report the performance of digital marketing campaigns against goals (ROI and KPIs).
  • Stay updated on the latest trends in digital marketing and integrate them into strategies.
  • Manage relationships with external vendors and agencies to ensure high-quality deliverables.
  • Develop and oversee the digital marketing budget for efficient resource allocation.
  • Conduct market research and competitor analysis to identify growth opportunities.

Qualifications:


  • Bachelor's degree in Marketing, Business, Tech, or related field.
  • 2+ years of proven experience in digital marketing, preferably in the software or SaaS industry.
  • Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and display advertising.
  • Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush.
  • Experience with website analytics tools like Google Analytics, WebTrends.
  • Excellent written and verbal communication abilities.
  • Strong analytical and problem-solving skills.
  • Ability to manage multiple projects concurrently and meet deadlines.
  • Experience in A/B testing and conversion rate optimization.
  • Knowledge of HTML, CSS, and other web development tools is beneficial.
  • Familiarity with marketing automation and CRM systems.

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