![AiSensy](https://media.trabajo.org/img/noimg.jpg)
Senior Marketing Executive
2 weeks ago
About AiSensy:
AiSensy is a dynamic WhatsApp-based Marketing & Engagement platform dedicated to supporting renowned businesses such as Skullcandy, Vivo, Rentomojo, Physicswallah, and Cosco in enhancing their revenues through WhatsApp communication.
Join a Growing Company:
At AiSensy, we are cultivating significant partnerships with top brands like Skullcandy, Vivo, Rentomojo, Physicswallah, and more, providing ample opportunities for professional growth and industry recognition.
Key Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies to drive traffic, engagement, and leads.
- Plan, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, content marketing, and display advertising.
- Create, manage, and optimize paid advertising campaigns across various platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
- Monitor and analyze campaign performance data to optimize and improve effectiveness.
- Manage and optimize the company's website, ensuring it is up-to-date, user-friendly, and optimized for search engines.
- Create and manage content for digital platforms, including the website, blog, social media, and email campaigns.
- Utilize analytics tools to track, measure, and report the performance of digital marketing campaigns against goals (ROI and KPIs).
- Stay updated on the latest trends in digital marketing and integrate them into strategies.
- Manage relationships with external vendors and agencies to ensure high-quality deliverables.
- Develop and oversee the digital marketing budget for efficient resource allocation.
- Conduct market research and competitor analysis to identify growth opportunities.
Qualifications:
- Bachelor's degree in Marketing, Business, Tech, or related field.
- 2+ years of proven experience in digital marketing, preferably in the software or SaaS industry.
- Strong knowledge of SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Ads Manager, HubSpot, SEMrush.
- Experience with website analytics tools like Google Analytics, WebTrends.
- Excellent written and verbal communication abilities.
- Strong analytical and problem-solving skills.
- Ability to manage multiple projects concurrently and meet deadlines.
- Experience in A/B testing and conversion rate optimization.
- Knowledge of HTML, CSS, and other web development tools is beneficial.
- Familiarity with marketing automation and CRM systems.
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