CRM Tech Analyst

2 weeks ago


Chandigarh, Chandigarh, India MSE Technology Full time

CRM Tech Analyst

A little bit About MSET.

At MSET, we are a leading Loyalty Services Company specializing in Next Generation Digital Solutions to propel client growth. Since our inception in 2019, we have developed and operate a proprietary loyalty solution that ensures measurable returns for our clients. With a global presence, we offer a complete suite of Loyalty Management Services covering strategy creation, operational management, App Development, Data analysis, Quality Assurance, and Solutioning. Our multinational teams, based in the UK, UAE, India, and Pakistan, are dedicated to Lifecycle Management, leveraging meaningful data insights to drive success for our clients. Join us in revolutionizing the loyalty landscape with innovative solutions and impactful results.

What are we looking for you to do?

l Provide comprehensive support to Campaign Managers by assisting in the planning, execution, and analysis of marketing campaigns, ensuring seamless coordination and delivery of promotional initiatives.

l Collaborate closely with the marketing team to execute strategies effectively, leveraging tools such as Braze (CRM), Segment (CDP), and Contentful (CMS) to drive engagement and achieve campaign objectives.

l Serve as the promotions executor, working across platforms like Braze, Segment, and Contentful to create, deploy, and monitor promotional content, ensuring alignment with brand guidelines and campaign goals.

l Demonstrate expertise in our Loyalty Management System (LMS) and its integration with Braze, providing valuable insights and support to optimize promotional activities and enhance customer experiences.

l Offer assistance to internal development teams by facilitating the delivery of promotion-related features, collaborating on testing and implementation, and ensuring smooth integration with existing systems.

l Develop a deep understanding of the end-to-end journey for promotions, from concept development and audience segmentation to campaign launch, performance analysis, and optimization.

l Create comprehensive How-to-Guides and documentation for new functionalities or enhancements in the Loyalty Management System, empowering team members with the knowledge and resources to effectively leverage the platform.

l Conduct thorough investigations into promotional incidents or issues, working proactively to identify root causes, implement corrective measures, and prevent future occurrences, maintaining a high standard of campaign integrity and performance.

l Build and execute prototype campaigns to validate new configurations or features in the Loyalty Management System, collaborating with cross-functional teams to gather feedback, iterate on improvements, and drive innovation in promotional strategies.

What are we looking for in the successful candidate?

l Experience of campaign management workflow: briefing to execution

l Experience of campaign execution and the handling of assets

l Strong communication skills - verbal and written

l Ability to converse with multiple stakeholders from different countries/times-zones

l CRM platform experience

l Keen to learn, experiment and share learning with others.

What can we offer you?

· An opportunity to develop your career with a growing business developing leading edge technology.

· A competitive salary and performance related bonus.

l Annual Holiday Allowance of 20 Days, plus 8 National Holiday days to be used at your own discretion.

· Flexible Hybrid Work environment

· Insurance Cover


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