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Excellent Opportunity for Marketing
2 weeks ago
Roles and Responsibilities
- Doing a competition analysis for upcoming products including researching consumer needs, comparing prices and positioning in the market
- Coordinating with various teams for product development (internal and external) & developing viable packaging for the product range within the brand guidelines
- Coordinating & communication of the product launch to external customers as well as employees
- Monitoring product allocations through distributors and have in depth insights on consumer reactions through focus groups and market research.
- Planning and implementing various product driven promotional schemes.
- Cataloging of the products on various Ecommerce sites including content and photography; campaign management to promote the articles and monitoring reviews and questions related to the article
- Overseeing the social media, deciding product focus and coordinating with the vendors to ensure good engagement & influencer activities.
- Overseeing the advertising/ campaign related to above the line activities ( Electronic/ Digital/ Print/ Outdoor), below the line activities ( exhibition stands, road shows, POP, Events, Inshop branding).
- Supervising the sign off marketing literature and campaigns, liaising with legal, ensuring the designs and messages meet the company brand and regulatory guidelines.
- Skills required thoroughness, diligent, curiosity and open mind, conversationalist, project management (with timelines)
Perks and Benefits
Mediclaim
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Excellent Opportunity Into Marketing with One of
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