Subject Matter Expert
2 weeks ago
About Testbook
The fastest rising startup in the EdTech space, focussed on Engineering and Government Job Exams and with an eye to capture UPSC, PSC, and international exams.
With a registered user base of over
2.6 Crore students , more than
450 crore questions solved on the WebApp, and a knockout Android App.
That being said, the flexibility in the projects you choose, how and when you work on them, what you want to add to them is respected in this startup.
You are the sole master of your work. The IIT pedigree of the co-founders has attracted some of the brightest minds in the country to Testbook.A team that is quickly swelling in ranks, it now stands at
500+ in-house employees and hundreds of remote interns and freelancers.
Key Responsibilities
- Coordinating with the performance marketing team and formulating the plans for the month and monitoring daily results by deep diving into the complete funnel
- Managing multiple stakeholders who play a vital role in the overall Sales and marketing role such as Sales team, Creative/content team, performance marketing team, and other teams
- Looking out for newer avenues for marketing that will lead to increasing closures and reducing CAC further
- Planning multiple organic marketing campaigns through our organic channel and driving conversions from them
Skills required:
- 3 to 4 years of experience in B2C business, Edtech would be preferable.
- Basic knowledge of all the marketing tools such as FB Ads manager, Google Ads, Google analytics
- Should have handson experience in one of the tools such as Moengage, Webengage, Clevertap, etc.
- Medium expertise in MS Excel
- Should have decent communication skills
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