Product Marketing Manager

1 week ago


Hyderabad, Telangana, India NxtWave Full time
About Nxtwave: NxtWave is a rapidly growing Ed-Tech startup in India, focusing on transforming youth into highly skilled tech professionals through its innovative programs.

Role Summary: The Product Marketing Manager plays a crucial role in developing and implementing marketing strategies to effectively showcase the value of our products to our target audience. This position requires a mix of creativity, analytical skills, and a deep understanding of the edu-tech market. The ideal candidate should be a strategic thinker with a talent for storytelling, capable of creating compelling messages that resonate with educators, students, and parents.

Role & responsibilities:
  • Market Intelligence: Analyze market trends, conduct competitor analysis, and understand customer needs to drive product development and marketing strategies.
  • Product Positioning: Develop clear and compelling product positioning and messaging that sets our offerings apart in the edu-tech market.
  • Content Creation: Collaborate with the content team to produce engaging marketing materials that effectively communicate the benefits of our products.
  • Go-to-Market Strategy: Plan and implement strategies for new product launches, including identifying target audiences, defining channel strategies, and enabling sales teams.
  • Performance Measurement: Monitor and assess the impact of marketing campaigns, making adjustments to achieve business goals.
  • Cross-Functional Collaboration: Work closely with product, sales, and customer success teams to align objectives, share insights, and drive product adoption.
  • Customer Advocacy: Cultivate and maintain relationships with key customers to enhance product offerings and marketing efforts.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • 3+ years of experience in product marketing, preferably in the edu-tech industry.
  • Strong grasp of marketing principles and strategies.
  • Exceptional communication and storytelling skills tailored for diverse audiences.
  • Analytical mindset with expertise in market research and data analysis.
  • Track record in developing and executing successful go-to-market strategies.
  • Team player with adept cross-functional collaboration abilities.
  • Innovative thinker passionate about education and technology.
What We Offer:
  • A dynamic and supportive work environment that appreciates and recognizes your contributions.
  • The chance to make a significant impact on the future of education.
  • Competitive salary and benefits package.
  • Continuous learning and professional development opportunities.
Work Location: Hyderabad
Type: Full-Time - Work From Office
Working Days: 5 Days per week

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