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E-Commerce Lead

3 months ago

India MVC Resources Full time
Job Description
Key Responsibilities
Own e-commerce end-to-end
  • Define & oversee strategy and operations
  • Grow sales & market share
  • Define key metrics/ KPIs and their targets for the year
  • Manage overall e-commerce budget & deliver P&L targets
  • Drive digital-first interactions from acquisition through conversion
Team structure & management
  • Define structure, roles, responsibilities and KPIs for new team members
  • Manage staff KPIs & role transitions/ assignments
Manage online platforms & operations
  • Oversee and grow e-commerce touchpoints; marketplaces, social media & in-house; from customer acquisition to fulfillment and re-targeting
  • Forecast sales to ensure stock availability
  • Manage 360 marketing plan, covering both campaigns and promotions
Drive sales growth
  • Performance marketing
  • Customer acquisition, conversion & ROAS
  • Campaign & budget optimization
Partnerships/ collaborations
  • External – Build relationships to bring in marketing funding from partners
  • Internal – Collaborate with supply chain and IT to ensure alignment of e-commerce initiatives with overall business
Requirements Previous Roles
  • E-commerce – either marketplace (e.g. Shopee, Grab) or in-house
  • Tenure – at least 5 years within e-commerce, retail and/or performance marketing
  • Seniority – has led teams, preferably "Head-1" i.e. reporting directly to the Dept. Head
  • Previous role responsibilities – Marketplace: Responsible for FMCG category or brand/ key account growth and In-house: Responsible for end-to-end operations across multiple platforms
Knowledge Areas
Should have deep understanding/ familiarity in the following areas
Leading marketplaces (e.g. Shopee)
  • How to leverage incentives available for partners whether brand-owners (e.g. "Unilever") or distributors/ retailers (e.g. "99 Speedmart")
  • Tools and KPIs available to increase visibility, grow customer base & track ROI on marketing investments – e.g. ads/ banners, vouchers/ promos
E-commerce operations
  • Sales analysis and stock forecasting
  • Performance marketing across platforms (Google, Facebook, Affiliates)
Go-to-market
  • Develop roadmap for short-to-long term strategy for growing the e-Commerce business
  • Explore growth and expansion of new e-Commerce channels (e.g. TikTok shop)
  • Develop business case & forecast alongside internal stakeholders (e.g. finance, business strategy)
Team structure & management
  • Define structure, roles & responsibilities required within the e-Commerce team
  • Managing & prioritizing team deliverables
  • Lead & coach juniors