Agm- Digital Marketing

1 week ago


Delhi, Delhi, India Antal International Full time
We are hiring for the role of AGM- Digital Marketing & CRM for one of our reputed client based out in Delhi having 10 years of experience (Post Qualification) as MBA in Digital Marketing

Responsibilities:

-
Overall Digital Marketing Strategy & execution -

  • Develop overall digital marketing strategy including Brand assets
  • Develop a brand Ecosystem for the Digital environment
  • Data Management Approach and utilization of same for enhancing Customer Exp
  • To drive overall website and social media traffic and customer engagement
  • To constantly explore ways for digital monetization and maintain existing revenue channels
  • To consolidate the website and social media presence across existing and future platforms
  • Deploy professional tools for listening and analytics and utilize learnings for constant improvement
  • Digital Benchmarking & audit
  • Brand and platform specific partnerships to enhance customer experience
  • Nurturing the online community across platforms in travel/aviation including blogs
  • Media Buying
  • SEO/ SEM approach and management
-
Unified CRM strategy & Execution -

  • Ongoing monitoring of 24X7 command center
  • Integration of all CRM channels into one
  • Management and constant evaluation of technology partner & API integration
  • Set up BI dashboards and sharing across the organization to enhance customer experience
  • CRM benchmarking & audits
  • Innovations to enhance integration with other digital assets and emerging channels
-
Content Strategy

  • Drive strategic campaigns and ideas that have direct business impact
  • Manage the annual content calendar
  • One Brand, One Voice
-
E-Commerce

  • Develop Ecommerce approach for Customers
  • Deploy and integrate with Brand and Brand Ecosystem assets
-
Stakeholder Management

  • Nurturing a strong relationship with brands for online campaigns and response management
  • Partnered campaigns
  • New business promotion
  • Ministry and other stakeholders
-
Digital PR

  • Maintaining relationship with listicles
  • Positive paid and organic articles
  • Influencer Management
  • Blogs
-
Team & vendor Management

  • To 24X7 sustainability of unified CRM operations
  • To recruit and train team members and manage their growth
  • To manage team attrition
  • To identify and onboard vendors
  • To ensure timely payment and protect organization's interest

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