SEO AND ASO Lead

1 week ago


Gurgaon, Haryana, India Zupee Full time

ABOUT THE COMPANY
Zupee is India's fastest growing Technology backed Behavioral Science company.

We are innovating Skill-Based Gaming with a mission to become the most trusted and responsible entertainment company in the world.

We have been constantly focusing on innovation of indigenous games to entertain the mass.

Our strategy is to invest in our people & user experience to drive profitable growth and become the market leader in our space.

We have been experiencing phenomenal growth since inception and running profitable at EBT level since Q3, 2020. We have closed Series B funding at $102 million, at a valuation $600 million.

The company also announced a partnership with Reliance Jio Platforms, post which Zupee games will distribute its content to all customers using Jio phones.

The partnership now gives Zupee the biggest reach of all gaming companies in India, transforming it from a fast-growing startup to a firm contender for the biggest gaming studio in India.


ABOUT THE JOB

Job Overview:

We are seeking a highly skilled and experienced SEO and ASO (App Store Optimization) specialist to lead our digital marketing efforts.

The ideal candidate will have a deep understanding of search engine algorithms, keyword research, on-page and off-page optimization, and technical SEO as well as a strong background in optimizing app store listings to increase visibility and downloads.

As the SEO and ASO lead, you will be responsible for developing and implementing strategies to improve our website's search engine ranking for relevant KW (Branded and Non-branded) and our app's visibility on various app stores.


Responsibilities:
Own KPI's like Branded and non branded traffic and ranking for target KW's that are relevant to the business.

Lead the ASO for iOS and android apps improve rank and organic install growthDevelop and execute comprehensive SEO strategies to improve organic search rankings and drive relevant search traffic to our website.

Conduct thorough keyword research to identify opportunities for content optimization and expansion.
Optimize website content, including landing pages, blog posts, and product pages, for relevant keywords and user intent.

Monitor and analyze website performance metrics using tools like Google Analytics and Search Console, heatmaps, A/B testing of design, third party benchmarks to identify areas for improvement.

Collaborate with content creators, designers, and developers to implement SEO best practices throughout the website.
Stay up-to-date with the latest trends and algorithm changes in SEO and search engine marketing.
Conduct competitive analysis and market research to identify ASO opportunities and trends.
Monitor app store rankings and user reviews, and implement strategies to improve app store ratings and user satisfaction.
Work closely with the product development team to ensure that ASO considerations are integrated into the app development process.

Requirements:
Bachelor's degree in Marketing, Computer Science, or a related field.
Proven experience in SEO and ASO with a track record of improving search rankings and app store visibility.
In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.

Familiarity with SEO and ASO tools and platforms such as App Store Connect, Google Play Console, Sensor Tower, and App Annie, Google Analytics, SEMrush, Ahrefs, webmaster tools, and keyword research tools etc.

Strong analytical skills and the ability to interpret data to drive informed decisions.
Excellent communication and collaboration skills, with the ability to work cross-functionally with multiple teams.
Creative problem-solving abilities and a proactive mindset.
Up-to-date knowledge of industry trends and best practices in SEO and ASO.

  • Gurgaon, Haryana, India Skill Ventory Full time

    Roles and Responsibilities Creates custom strategies to get the brand content ranking high on search engine result pages (SERPs), with the aim is to gain organic traffic that can help brands attract more visitors, leads, and conversions Must using SEO and ASO in a FinTech Must have experience in building and managing a website from a functional...

  • SEO Trainee

    1 week ago


    Gurgaon, Haryana, India Cyber Vision Infotech Full time

    Selected intern's day-to-day responsibilities include:Marketing our company's appsCollaborating with the present ASO/SMO/SEO teamConducting keyword research and competitive analysis on the visibility of our apps in the app storeExcellent Verbal and Written English Communication.Basics of SEO knowledge.Job Types: Fresher, InternshipSalary: ₹8, ₹12,000.00...

  • SEO/aso Intern

    1 week ago


    Gurgaon, Haryana, India Cyber Vision Infotech Pvt. Ltd. Full time

    1. Conduct keyword research and competitive analysis on the visibility of our apps in the app store, SEO copywriting, and the behaviors of search engines.Collaborate with our content and marketing team to optimize play store pages, landing pages, and contentSkill(s) requiredSearch Engine Optimization (SEO)Job Types: Full-time, Permanent, Fresher,...

  • SEO Trainee

    1 week ago


    Gurgaon, Haryana, India Cyber Vision Infotech Full time

    Selected intern's day-to-day responsibilities include:Marketing our company's apps and websites.Collaborating with the present ASO/SMO/SEO team.Conducting keyword research and competitive analysis on the visibility of our apps in the app store.Excellent Verbal and Written English Communication.Basics of SEO knowledge.Job Types: Fresher, InternshipContract...

  • SEO Intern

    1 week ago


    Gurgaon, Haryana, India Cyber Vision Infotech Private Limited Full time

    Selected intern's day-to-day responsibilities include:Marketing our company's appsCollaborating with the present ASO/SMO/SEO teamConducting keyword research and competitive analysis on the visibility of our apps in the app storeJob Type: InternshipContract length: 6 monthsSalary: ₹8, ₹12,000.00 per monthSchedule: Day shiftAbility to commute/relocate:...

  • Nexus | Manager

    1 week ago


    Gurgaon, Haryana, India GroupM Full time

    Description Position at GroupM Nexus Overview of job The SEO Manager is responsible for helping client improve organic visibility wherever search results are presented (e.g. Google, Bing, YouTube, App Store). This role develops, implements, and manages SEO campaigns for our premium client roster. The job includes a great deal of client contact and...

  • Graphic Designer

    1 week ago


    Gurgaon, Haryana, India NS3 Tech Solutions Full time

    Job Summary:Qualification:Bachelor's DegreeLocation:GurgaonExperience:2+ YearsSalary:As Per Company Standard Design, maintain, and generate content for online media Uptodate with the latest trends and best practices in SEO and ASO Excellent written and verbal communication skills Working knowledge of Keyword Research tools Researching and implementing...

  • SEO Manager

    1 week ago


    Gurgaon, Haryana, India The Luxury Closet Full time

    About UsThe Luxury Closet is a company born in Dubai, the heart of luxury in the Arabian Peninsula, where we are redefining the world of luxury. We seek to challenge the norms and build a sustainable company that is loved and admired, and inspires the modern-day luxury consumer. Our aim is to unlock and curate the most valuable and exclusive closets from...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India Junipero It Solutions Pvt Ltd Full time

    We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India Junipero It Solutions Pvt Ltd Full time

    We are looking for a result-driven SEO executive to be responsible for developing optimized web content. The SEO executive's responsibilities include working closely with the marketing team to achieve SEO objectives, measuring the success of SEO and ROI, and assisting with the maintenance of the website's architecture to ensure user friendliness. To be...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India DDT SOFTWARE & ECOMM PVT LTD Full time

    Responsibilities: Conducting on-site and off-site analysis of E-commerce websites & web SEO competition. Creating and implementing SEO strategies for E-commerce websites. Using google analytics to conduct performance reports regularly. Maintained Weekly and Monthly SEO Traffic Reports Creating high-quality SEO content. Assisting with blog content. Leading...

  • SEO Specialist

    1 week ago


    Gurgaon, Haryana, India Expedify Full time

    Company DescriptionExpedefy is a data-focused marketing agency that merges strategy, customer experience, and business results effectively. Implementing our innovative 'Connected Marketing' approach, we leverage cutting-edge technology to drive success for our clients. With a dynamic team of more than 100 professionals, we specialize in collaborating with...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India Levycon India Pvt Ltd Full time

    Job descriptionDear Connections,Looking for SEO Executive Skills:- Must have knowledge of (SEO) Responsibilities-SEO create backlinks Conducting on-site and off-site analysis of web SEO competition.Using google analytics to conduct performance reports regularly.Creating high-quality SEO content.Assisting with blog content.Leading keyword research and...


  • Gurgaon, Haryana, India BluBird Integrated Services Full time

    About the Company: BluBird Integrated Services, a dynamic startup proudly backed by RMX Industries, is pioneering integrated digital solutions from our strategic base at Vatika Business Park, Gurugram. Our team, composed of renowned experts and top-tier performers from diverse fields, is dedicated to revolutionizing how businesses engage with digital and...

  • Manager - SEO

    1 week ago


    Gurgaon, Haryana, India Cars24 Full time

    Join our team as an SEO Manager at CARS24, collaborating with 10 talented individuals. Dive into the dynamic world of SEO, optimizing our digital presence, and driving organic growth amidst the challenge of evolving algorithms and trends. Conducting Technical Audits: The mission is to turbocharger our website's performance in search engine resultsConducting...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India Technocruitx Universal Services Private Limited Full time

    Position : SEO ExecutiveLocation : Gurugram, sector 84Experience : 1 Years of Exp RequiredResponsibilities: Conducting onsite and offsite analysis of web SEO competition. Using google analytics to conduct performance reports regularly. Creating highquality SEO content. Assisting with blog content. Leading keyword research and optimization of content. Keeping...

  • Senior SEO Manager

    1 week ago


    Gurgaon, Haryana, India Trusted Media Brands Full time

    About Us: TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is...

  • SEO Executive

    1 week ago


    Gurgaon, Haryana, India Advology Solution Full time

    Develop and implement SEO strategies aligned with business goals. Lead technical website audits and identify site architecture issues. Conduct keyword opportunity analysis, oversee content optimization, drive organic traffic, and increase online visibility. Own SEO budget and manage campaign spending.Job Types: Full-time, InternshipContract length: 12...


  • Gurgaon, Haryana, India Viacom India LLP Full time

    About the internshipSelected intern's day-to-day responsibilities include:Work on the day-to-day management of the website performance & applicable automation of SEO taggingWork with the development & content team to define technical SEO requirementsIdentify opportunities to improve crawling & indexationSupport page remapping & URL structural updatesConduct...


  • Gurgaon, Haryana, India Whizz HR Full time

    On a look out for out for a Digital Marketing Director to work with an award winning brand at GurugramWhat will you be doing?Responsible for overall development and execution of strategies to acquire new customers through various digital channels such organic (SEO + ASO), paid, affiliate and re-engagement campaign (digital and assisted)Collaborate with...