SEO Specialist

1 week ago

Gurgaon, Haryana, India Expedify Full time
Company Description

Expedefy is a data-focused marketing agency that merges strategy, customer experience, and business results effectively.

Implementing our innovative 'Connected Marketing' approach, we leverage cutting-edge technology to drive success for our clients.

With a dynamic team of more than 100 professionals, we specialize in collaborating with D2C and leading FMCG brands, experiencing rapid growth in the market.

Experience - 4 years

Role Description:

  • This is a full-time remote position focusing on SEO.
  • Your daily responsibilities will involve tasks such as keyword research, on-page and off-page optimization, and analyzing website traffic and user behavior to provide data-driven recommendations for enhancing website performance.
  • You will be tasked with identifying content and optimization gaps on websites and suggesting solutions to boost search engine rankings. Your main focus will revolve around applying your expertise to Webstacks' internal marketing strategies, website enhancements, and potential client projects.
  • Conducting keyword research and devising effective keyword strategies.
  • Organizing keywords to establish companies as authoritative sources on specific topics.
  • Developing structured content plans.
  • Creating content outlines following Expedify's SEO guidelines.
  • Researching and crafting blogs, schema markup, and website content.
  • Formatting and optimizing blog posts using Headless CMSs like Contentful.
  • Collaborating with designers to produce striking blog visuals.
  • Assessing company and client websites using top-notch tools available in the market.
  • Preparing technical SEO presentations and strategies based on thorough research.
  • Collaborating with developers to address technical website aspects. Understanding foundational SEO principles and on-site optimization, including title tags, meta descriptions, and keyword research.
  • Familiarity with leading SEO tools as per industry requirements.
  • Enthusiastic about acquiring new skills, tools, and SEO methodologies.
  • Proficient in interpreting data and providing recommendations aligned with organic search metrics.
  • Strong interpersonal skills, capable of engaging and collaborating with team members across all levels.
  • Exceptional written and verbal communication abilities.
  • Capable of working independently and within team settings.
  • Proficient in spelling, grammar, proofreading, and editing.
  • Excellent time management skills, adept at prioritizing tasks, multitasking, and meeting deadlines in a fast-paced environment.
  • Comprehensive knowledge of the Google Docs Suite (Docs, Sheets, Slides).
  • Previous internship exposure in the SEO domain.
  • EDUCATIONAL QUALIFICATIONS: Bachelor's/Master's degree in Gurugram.
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