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Digital Marketing Executive
3 months ago
We are in search of an experienced candidate who will be responsible for overseeing the online marketing strategy for the organization, planning, and executing digital marketing campaigns.
Responsibilities
- Develops digital marketing strategy by analyzing economic indicators, monitoring changes in supply and demand, understanding customers and their current/future needs.
- Plans and implements web, SEO/SEM, database marketing, email, and display advertising campaigns.
- Strengthens on-page & off-page SEO.
- Elevates our social media presence.
- Recognizes trends and insights, optimizing spending and performance accordingly.
- Generates new and innovative growth strategies via digital marketing.
- Plans, executes, and evaluates experiments and conversion tests.
Qualifications
- Bachelor's degree in Marketing or a related field
- Demonstrated experience in leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Solid understanding of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)
- Familiarity with ad serving tools
- Experience with business to customer social media and content creation
- Strong creative and analytical abilities
- Proficiency in marketing research and statistical analysis
- Familiarity with HTML, CSS, and JavaScript, their development, and limitations
- Knowledgeable in financial planning and strategy