Media Planner Mumbai

1 week ago


Mumbai, Maharashtra, India PassionMojo Pvt Ltd Full time

Responsibilities:

  • Work within advertising or media planning and buying agencies to maximize advertising campaign impact across various media platforms.
  • Develop creative strategies using research to effectively reach target audiences.
  • Identify suitable media and communication platforms to increase brand awareness for clients.
  • Optimize media marketing campaigns to achieve business goals and increase brand awareness.
  • Analyze market data, target audience behavior, and habits to inform campaign optimization.
  • Determine the most appropriate media mix based on client business, budget, and preferences.
  • Utilize specialist industry resources for research and data analysis.
  • Present comprehensive proposals to clients, including media, costs, and schedules.
  • Recommend effective media types, time spans, and locations for campaigns.
  • Negotiate at market rates to ensure costeffective advertising aligned with objectives.

Skills Required:

  • Commercial flair and strong interpersonal, negotiation, and communication skills.
  • Proven experience as a Media Planner or in a similar role.
  • Exceptional presentation skills and teamwork abilities.
  • Knowledge of market research and media trends.
  • Familiarity with media channels, campaign evaluation metrics, and media buying.
  • Analytical mindset and creativity for data analysis and negotiations.
  • Strong literacy skills for writing reports and presentations.
  • Excellent organizational abilities.
  • Proficiency in computers and ability to work under pressure.

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