Paid Media Executive

2 weeks ago

Hyderabad, Telangana, India ADScholars Full time

Job Profile: Paid Media Executive

Job Location: Hyderabad

Experience: 3- 4 yrs

Notice Period: 1 Month

Job Description:

Run marketing campaigns and other growth initiatives end-to-end: you will design experiments,

develop campaign strategy, and drive execution of the campaign through to completion.

Grow new leads, including marketing-qualified leads, by converting site traffic through

calls-to-action, landing pages, and lead generation content (including offers).

Continually look for new ways to generate leads and manage targeted list development.

Manage paid advertising through social channels, run growth experiments: monitor, analyze and

report KPIs, continuously testing and optimizing channels, audiences, bidding strategies,

creative assets, and copy to maximize immediate and long-term ROI.

Think strategically, analytically, and creatively about new ways to reach B2B customers and

increase the relevance of our communication, investigating, testing, and tracking new channels

using paid media.

Requirements:

2 + years of experience in hands on display and video advertising, media buying, at an agency.

Previous professional experience driving B2B/B2C acquisition with campaigns across Paid

Social

You are an excellent communicator and creative thinker, with an ability to use data to inform all

decisions

Proficiency in marketing automation to generate traffic, convert visitors into leads, and then

nurture them (using dynamic workflows) into converted customers.

Experience building a comprehensive Digital Marketing strategy from the ground up, applying

strategies of non-traditional creative solutions, funnel optimization, and growth

Proven success managing Online Marketing and CPC, CPA, CPL and CPM cost models on

Paid Social.

Strong analytical skills for robust data-driven decision making with experience in distilling

volumes of data into simple KPIs and tracking, telling stories using data.

Good writing and verbal communication skills (including presentation skills).

Strong sense of ownership and determination to get things done, with humility and eagerness to

learn and grow with a hands-on mindset.

Proficiency with Google Analytics, Excel, Supermetrics or Superset, Native ads (Taboola, Bing,

etc), Facebook Business Manager, Business Manager, Google Ads (all products), Data

Studio, Growth Ops (paid media routine) Demand Side Platform (DSP), and Data Management

Platform (DMP)

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