Automobile Service Marketing Executive

7 days ago


Thiruvananthapuram, Kerala, India Force Motors Full time

Location:
Trivandrume

  • Dvelop and execute comprehensive service marketing strategies aligned with the organization's business objectives.
  • This includes market analysis, segmentation, targeting, and positioning
  • Oversee and maintain the organization's brand identity, ensuring that it conveys the desired image and values associated with the services offered
  • Conduct market research to gain insights into customer preferences, expectations, and needs
  • Use data to refine service offerings and marketing approaches
  • Develop and execute comprehensive service marketing strategies aligned with the organization's business objectives
  • This includes market analysis, segmentation, targeting, and positioning
  • Brand Management: Oversee and maintain the organization's brand identity, ensuring that it conveys the desired image and values associated with the services offered
  • Customer Research: Conduct market research to gain insights into customer preferences, expectations, and needs
  • Use data to refine service offerings and marketing approaches
  • Marketing Campaigns: Plan and execute marketing campaigns that promote specific services
  • This involves creating marketing collateral, advertisements, and content for various channels, such as digital, print, and social media
  • Develop content that educates, informs, and entertains potential customers about the services
  • Implement lead generation strategies to attract potential customers and nurture them through the sales funnel
  • Utlilize CRM systems to manage customer data, track interactions, and personalize marketing efforts to better serve existing customers
  • Develop a unique value proposition and position the services in a way that differentiates them from competitors in the market
  • Service Quality Assurance: Ensure that the quality of services meets or exceeds customer expectations
  • Gather feedback and address any servicerelated issues promptly
  • Metrics and Analytics: Track and analyze marketing
  • This involves creating marketing collateral, advertisements, and content for various channels, such as digital, print, and social media
  • Content Marketing: Develop content that educates, informs, and entertains potential customers about the services
  • This may include blog posts, articles, videos, and webinars
  • Lead Generation: Implement lead generation strategies to attract potential customers and nurture them through the sales funnel
  • Customer Relationship Management (CRM): Utilize CRM systems to manage customer data, track interactions, and personalize marketing efforts to better serve existing customers
  • Market Positioning: Develop a unique value proposition and position the services in a way that differentiates them from competitors in the market
  • Service Quality Assurance: Ensure that the quality of services meets or exceeds customer expectations
  • Gather feedback and address any servicerelated issues promptly
.

Job Types:
Full-time, Permanent

Schedule:

  • Day shift

Supplemental pay types:

  • Commission pay

Work Location:
In person

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