Email Marketing Executive

2 weeks ago

Mohali, Punjab, India Bridging Technologies Full time

Let's work together:

Bridgingites are curious, friendly, compassionate, independent, self-driven, collaborative, self-motivated, transparent, supportive and most importantly awesome team players.

Benefits & Perks:

  • Awesome office space
  • Daily meals in Bridging for day & night shifts
  • Quarterly events and Rewards & Recognitions
Success starts with having the right people. At Bridging, we value and mentor each member of our growing team.

We seek out talented, goal-oriented professionals who live and breathe the Internet and thrive in a flexible but challenging work environment.

Our team of innovators has enabled Bridging to sustain high levels of profitability and success while evolving along with the Internet for almost a decade

Salary:

Location:

CP- 67, Mohali

Job Description:

Responsibilities:

  • Conducting market research to better comprehend prevailing consumer behaviors.
  • Reviewing our former campaigns to ascertain areas of strength and weakness, which could inform subsequent outputs.
  • Conceptualizing marketing campaigns that speak directly to the pain points of existing and prospective clientele.
  • Getting wellwritten copy that is free from mistakes in coordination with Content Team.
  • Collaborating with Graphic Designers to improve the appearance layout of outputs.
  • Maintaining a database of customers who have opted to receive our correspondence as well as maintain promotional databases to increase users.
  • Monitoring and reporting on the utility of each campaign.
  • Great knowledge of coding (HTML, CSS).
  • Experience in direct marketing campaigns and conversions.
  • Keen eye for design and possesses exceptional writing and grammar skills.
  • Expert understanding of what topics and products customers are interested in consuming.
  • Can manipulate templates and graphics.
  • Ability to interpret key analytic trends into measurable trends and ability to A/B test campaigns with audiences.
  • Use Google Analytics, Google AdWords, and other relevant sites.
  • Drive traffic to company pages, keep our users engaged and increase conversions via mail campaigns.

Requirements:

  • Degree in Marketing Management, Advertising, Communications, or similar with minimum 2+ years of experience.
  • Strong Written and Verbal Communication Skills, Editing, Self-Motivated, Strong Leadership Skills, Team-Oriented, Goal-Oriented, Strong Attention to Detail.
  • Proven experience creating highimpact, unique marketing campaigns.
  • Prior database management experience, preferably in a similar role.
  • Familiarity with pertinent automation and performance evaluation software.
  • Excellent project management skills specific to marketing.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce wellcrafted content.
  • Drive, ingenuity, and gumption.
  • Willingness to work extended hours to ensure that projects are completed, as needed.

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