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Digital Marketing Specialist

3 months ago

Mumbai, Maharashtra, India CtrlS Datacenters Ltd Full time
CtrlS is Asia's largest Tier 4 Datacenter operator India's first Tier 4 certified data center providing a penalty backed SLA of 99995% uptimeIt has been enabling over 3,500 customers (including Fortune 500 and ET 500) through various services The company offers its customer's a host of IT infrastructure services viz: VPS, Data Centre, Disaster Recovery, Managed Services, Mailing services, Back-up, Storage and CloudCtrlS has engaged in 200 innovations over the last eight years to introduce new product, service Offering's including DR as a Service, Cloud (Private, Public and Hybrid) and CDN (Content Delivery Network)

Job Responsibilities:

Assist in the formulation of strategies for digital lead generation and brand marketingLaunch optimized online advertising through Google Ads, LinkedIn Ads, etc, as per plan and budget.

Active research on industry, competition, industry relevant content marketing.
Be actively involved in SEO efforts working with SEO Agency to boost organic leads and traffic.

Provide creative ideas for content marketing and update websiteMeasure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics.)Acquire insight in online marketing trends and keep strategies up-to-dateMaintain partnerships with SEO agencies and vendorsGood to have - Experience working with Email Marketing ToolsGood to have - Experience / knowledge working with Marketing automation tool such as HubSpot, MailChimp, Marketo, Pardot.

Manage and execute SMS / Whats App campaign as and when neededVendor payment – Connect with relevant stake holders for ensuring timely payments for Ads, vendors and tools.

Requirements and skillsGoogle ads – Search, Display and VideoGoogle Analytics – Reporting & Traffic analysisLinkedIn AdsFacebook / Meta AdsGoogle Search Console – Keyword and SEO PerformanceAnalytical mindset and critical thinkingExcellent communication and interpersonal skillsGood to have - Email MarketingGood to have – Marketing automation