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Paid Media Executive
3 months ago
- Conduct thorough research to identify target audiences, market trends, and competitor strategies.
- Collaborate with internal teams to integrate paid media efforts with other marketing channels for maximum impact.
- Set up, launch, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, Twitter Ads, etc.
- Create and optimize ad creatives, copywriting, and landing pages to improve performance and achieve desired KPIs.
- Monitor campaign performance closely, analyse key metrics, and adjust strategies as needed to maximize ROI and efficiency.
- Implement A/B testing methodologies to refine targeting, messaging, and creative elements.
- Keep abreast of industry trends, best practices, and emerging technologies in paid media marketing.
Job Types:
Full-time, Permanent
Schedule:
- Day shift
- Monday to Friday
Experience:
- total work: 1 year (preferred)
Work Location:
In person