Head - Search Engine Optimization - Digital Marketing Agency

2 weeks ago

Mumbai, Maharashtra, India Vinicio Adivisory LLP Full time

Job Summary:
Our client is seeking a dynamic and highly-skilled SEO manager to join our team .


As an SEO Head, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and improve our online presence.

This includes managing on-page SEO and off-page SEO activities, optimizing keywords and phrases, link building and analyzing web analytics data.

If you have a knack for the search engine landscape to unlock online marketing potential, we would like to hear from you.

You will work with talented professionals, leverage cutting-edge SEO tools and contribute to our company's growth and success.

Objectives of this role:

  • Developing and executing comprehensive search engine optimisation strategies to achieve business objectives.
  • Monitoring and analyzing website performance using SEO tools and analytics platforms, providing regular reports and recommendations for optimisation.
  • Collaborate with content creators and digital marketing teams to develop and optimize highquality, keywordrich content for improved organic visibility.
  • Executing linkbuilding activities to ensure quality links from reputable sources.
  • Working closely with crossfunctional teams, such as content, design and product, to ensure optimal content performance.
  • Collaborating with marketing teams to integrate SEO with other digital marketing initiatives for cohesive campaigns.

Key Responsibilities:

  • Conduct thorough keyword research and SEO analysis to identify relevant target keywords and phrases.
  • Develop and execute effective onpage and offpage SEO strategies to improve website visibility and SERP rankings.
  • Optimize website content, meta tags, headers and URLs to ensure alignment with target keywords and enhance search engine crawlability.
  • Identify technical SEO issues and collaborate with the web development team to implement solutions for improved website performance and user experience.
  • Conduct SEO audits, competitive analysis and benchmarking to identify opportunities for improvement and stay ahead of competitors in search rankings.
  • Track and analyze website traffic, user behavior and conversion rates to assess the effectiveness of SEO strategies and make datadriven recommendations.
  • Simultaneously emerging SEO trends and technologies, exploring innovative approaches to enhance our SEO efforts further.
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