Digital Marketing with Google Ads

2 weeks ago


Coimbatore, Tamil Nadu, India Venpep Solutions Full time
Overview:

The Digital Marketing role with a focus on Google Ads is a vital position within our organization responsible for creating and implementing digital marketing strategies to boost online traffic, leads, and conversions. The person in this role will have a significant impact on optimizing Google Ads campaigns and executing digital marketing initiatives to increase brand visibility, engagement, and revenue.

Key Responsibilities:
  • Plan, execute, and enhance Google Ads campaigns to achieve objectives and KPIs.
  • Perform keyword research, create ad copy, and analyze performance to improve campaign effectiveness.
  • Utilize Google Analytics and other tools to track, measure, and report on campaign performance for data-driven decisions.
  • Deploy SEO strategies to enhance organic search rankings and drive website traffic.
  • Create and manage compelling digital content across multiple platforms to attract and retain customers.
  • Collaborate with cross-functional teams to align digital marketing strategies with overall business objectives.
  • Stay informed about industry trends and the latest best practices in digital marketing and Google Ads.
  • Optimize landing pages and website user experience to increase conversion rates.
  • Monitor and maintain online reputation and brand presence through digital channels.
  • Implement A/B testing and other strategies to continuously enhance campaign performance.
  • Manage budgets effectively, allocate funds appropriately, and ensure a favorable ROI from digital marketing endeavors.
Required Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • Demonstrated experience in developing and managing Google Ads campaigns.
  • Understanding of SEO, SEM, and best practices in digital marketing.
  • Proficiency in Google Analytics and other digital marketing tools and platforms.
  • Strong analytical skills to interpret complex data and make informed decisions.
  • Effective communication and collaboration skills to engage with internal and external stakeholders.
  • In-depth knowledge of online advertising principles and platforms.
  • Ability to multitask, prioritize, and manage time efficiently in a fast-paced environment.
  • Hold certifications in Google Ads and other relevant digital marketing areas.
  • Experience in overseeing social media and email marketing campaigns is a bonus.

Skills: Google Ads, Content Management, Analytics, Collaboration, Campaign Management, Budget Management, Communication Skills, Analytical Skills, SEM, Google Analytics, Online Advertising, Digital Marketing, SEO



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