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Digital Marketing Specialist
3 months ago
Dear Candidate,
We have a requirement for Digital Marketing Specialist for Isha Foundation. The ideal candidate should have good experience in Channel Campaign manager - Complete understanding of CRM coupled with ability to strategize and launch successful Drip campaigns by employing effective engagement methods to optimise cost and maximise returns
Skill/Competencies
- Up-to-date with the latest digital marketing trends and technologies for all platforms - Email, Whatsapp and Apps that drive organic traffic.
- Minimum 2 years of industry experience as Channel Campaign Manager or similar role. Excellent understanding of CRM systems.
- Ability to strategize and launch successful various types of campaigns - Promotional ( Awareness, Registrations ), Surveys, Program campaigns, Post Program campaigns.
- Possessing experience reporting and analyzing data. Good knowledge of basic collaborative tools like using Google Sheets, Google docs , Google Slides etc.
- Identifying requirements for IT on new features/enhancements to the existing tools.
- Knowledge of Google Analytics will be an added advantage.
- Ability and willingness to work with tight deadlines and adapt quickly to changing priorities and requirements. Attention to detail and multi tasking skills. Excellent time-management, interpersonal and verbal & written communication skills.
Job Responsibilities
- Coordinating with campaign managers and product owners to plan and strategize for multichannel campaigns.
- Overseeing all aspects of the campaigns from design to content to marketing to technical development.
- Identifying best practices and scheduling campaigns based on effective campaign timing.
- Extract the relevant data ( subset of data ) from CRM as per marketing requirements.
- Coordinate with third parties like Facebook/Yellow Team for setting up Whats app templates.
- Set up Drip campaigns across platforms by employing effective engagement methods to optimize cost and maximize returns.
- Coordinate with IT for any troubleshooting or new requirements.
- User Acceptance Testing (UAT) any enhancements or new requirements built by IT.
- Creation of reports on the metrics tracked for each channel for all stakeholders.
- Analyze data from the campaign in order to identify strengths and weaknesses in order to better optimize future email marketing campaigns
