Account Planning Strategist

1 week ago


Bengaluru, Karnataka, India Schbang Digital Solutions Full time

Job Information:

Work Experience

  • 12 yearsIndustry
  • MediaCity
  • Bangalore NorthProvince
  • KarnatakaCountry
  • IndiaPostal Code

About us:

  • Schbang is a Mumbaiheadquartered Creative & Business Transformation Company founded in 2015 by Harshil Karia, Sohil Karia & Akshay Gurnani.
  • Schbang has a team of 800+ members in 6 years. Schbang is present in Bengaluru & New Delhi as well. 'The Whole Shebang' is a colloquial phrase. Schbang, is a testament to the fact that the company should help the client see completeness. Having said that the company offers holistic solutions that include Digital Content, Search Engine Optimization, Technology, Design, Video Production, Photography, Media Planning & Buying, Influencer Management, Business Research & Consumer Research, Brand Building and more.
  • Young Schbangers have done some exciting and award winning digital work for brands like Fevicol, Jio, Ashok Leyland, Baskin Robbins, Tata Communications, Akasa Air, Unacademy, Myntra, PayTM Money, BBLUNT, Godrej Nature's Basket, Finolex Pipes, Jet Privilege, RAW Pressery, Fevikwik, Hobby Ideas, Dr. Fixit, Philips, Baskin Robbins, Syska, NIVEA Men, Amazon, MAC Cosmetics, Nobel Hygiene, Nivea Shop India and many more brands.
  • With the aim of going from India to the world, we want to grow & we want to take you on this journey of growth
  • Strategically Planning quarterly and annual plans for the brands
  • Planning and aiding in implementation of integrated strategies on brands, by driving business value for them
  • Actively identifying opportunities to deliver awardwinning work backed by research & consumer understanding
  • Maintain a Strategy Master sheet which summarizes the goals for the year. Ensure that the teams at Schbang are delivering based on the annual business & marketing goals
  • Distill observations from primary and secondary research conducted to carve out a niche direction for a brand
  • Lead activities that entail brand positioning, product launches, market penetration strategies, retention strategies etc by analysis data (qualitative/quantitative. Works towards giving a fresh perspective.
  • Developing innovative communication strategies in line with the brand's overall objectives
  • Audit the services we provide and constantly challenge the status quo in order to improve the company's prospects, with a convergent view
  • Identify processes, innovations, automation tools, etc. that will improve efficiencies and position the company as a forward thinking entity
  • Constantly think of innovative and effective integrated changes we can make to ensure that we drive value to the client's business
  • Explore new market offerings and develop capabilities to internalize those offerings.
  • Monitor effective benchmarks for measuring the impact of campaigns. Analyze, review and report on the effectiveness of campaigns to maximize results
  • Monitor brands reports every quarter and provide recommendations
  • Analyze campaigns and translate quantitative data into recommendations and plans for revising the integrated campaigns


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