OML Entertainment

OML is a fresh media and entertainment company that collaborates with influencers to craft content, IPs & live experiences that influence culture and help brands connect with consumers.

Based in Mumbai with teams in Russia, Poland & Thailand, OML was established in 2001 to book and manage artists across various entertainment genres.

Hypothesis is an AI-powered engine that serves as a comprehensive platform for influencers to enhance themselves and offers valuable information, insights & tools for influencer marketing needs.

Hypothesis covers all aspects of creating branded content, from influencer discovery, outreach, campaign planning and execution, gathering intelligence, optimizing brand ROI, real-time campaign tracking to sharing results seamlessly.

Its goal is to streamline the creator journey using social media intelligence to assist creators in reaching their full potential by connecting with brands, expanding their audiences, and monetizing through content creation, community building, and collaborations.

As we expand our product offerings for content creators, talent managers, brands, agencies & publishers, we seek an experienced Product Marketing Manager for our new vertical at OML known as Hypothesis.

The Product Marketing Manager will be in charge of developing effective marketing strategies to communicate product features and benefits to customers, gathering market intelligence, and becoming an expert on target users.

Key Responsibilities:

• Gather market intelligence and be an expert on target users, research content creators and brands on various social media platforms.
• Understand the competitive landscape and position of competitors.
• Collaborate with product management to develop product positioning and messaging.
• Develop a marketing plan in conjunction with the product team.
• Assess marketing program effectiveness and report findings.
• Plan marketing for new features and updates, managing implementation.
• Act as a thought leader for the product externally.
• Support and train sales channels and develop internal tools.

• Deep expertise in networking tools like LinkedIn, Twitter, Facebook, and Instagram.
• Proficiency in productivity applications like Microsoft Office, Project or Basecamp.
• Comfort with collaboration and CRM tools such as Slack and Salesforce.
• Familiarity with marketing automation tools like Marketo, Pardot, Omniture, and Google Analytics.
• Basic knowledge of creative tools like Photoshop and Canva.
• Exceptional ROI tracking skills to assess performance.

• 5+ years of product marketing experience.
• Bachelor's/Master's degree in business or marketing.
• Experience in B2B SaaS products is a plus.
• Strong communication and management skills for interactions with teams and third parties.
• Team player mentality.