GEMS Growth Analytics Lead
7 days ago
About General MillsWe make food the world loves: 100 brands. In 100 countries. Across six continents.
With iconic brands like Cheerios, Pillsbury, Betty Crocker, Nature Valley, and Häagen-Dazs, we've been serving up food the world loves for 155 years (and counting).
How we make our food is as important as the food we make.
Our values are baked into our legacy and continue to accelerateus into the future as an innovative force for good.
General Mills was founded in 1866 when Cadwallader Washburn boldly bought the largest flour mill west of the Mississippi.That pioneering spirit lives on today through our leadership team who upholds a vision of relentless innovation while being a force for good.
For more details check out Mills India Center is our global capability center in Mumbai that works as an extension of our global organization delivering business value, service excellence and growth, while standing for good for our planet and people.
With our team of 1800+ professionals, we deliver superior value across the areas of supply chain, digital & technology, innovation, technology & quality, consumer & market intelligence, sales strategy & intelligence, global shared services, finance shared services and Human Resources Shared Services.
For more details check out OverviewThe future of food will be created by those who best anticipate evolving consumer behavior.
Consumer & Market Insights (CMI) collects, curates, and combines data, human behavior understanding, and empathy to achieve competitive advantage for General Mills.
Our mission inCMI 'globally'
is to be the spark that ignites growth acceleration, connecting insights and analytics to drive action.
We drive business growth through a deep understanding of our consumers and our markets. Our goal is to illuminate growth opportunities and guide teams to activate behind them through consumer-led strategies and ideas.
CMI in General Mills India Center is an extension of General Mills CMI global organization, working closely with Growth Analytics & Foresights central teams, and all our GMI business segments i.e.
North America Retail, Pet, International and North America Food Service, along with the CPW business (GMI's JV with Nestle).We are a young and dynamic team of ~100 and growing, with research, data, and analytical skills, with the unique opportunity to shape and scale capabilities across our global organization.
The Growth Analytics teams work on market insights and business analytics for different business units within GMI segments.This group leverages a variety of data sources (Point of Sale, Consumer Panel, Analytics outputs, Numerator, Luminate, etc.) to provide insights around critical business questions ranging from Brand and Category deep-dives, Driver analysis, Innovation, Macro factor impact, Consumer segmentation and Pricing and promo impact.
This team plays a crucial role in ensuring that General Mills succeeds in an ever evolving market environment.We are looking to hire
Growth Analytics Manager for GEMS
Region
(Growing Emerging Markets, incl. India, Middle East, North Asia, Mexico, Germany, etc.), who will be a key insights partner for Marketing, Category & Sales team, who helps them in decision making by leveraging expertise in data analysis. The incumbent will be responsible for helping the business and brand teams (Betty Crocker, Pillsbury, HaagenDazs, in the GEMS region) in understanding category performance, market and competitive landscape, drive analytical frameworks (like MMM, PnP, Assortment, PPA, Forecasting, etc.) and lead on future trends, to identify and pursue growth opportunities. You will be leading the relationships with external research partners as well as internal stakeholders. The role will be reporting to Head of Insights for GEMS, with a matrix reporting to CMI GIC Director. The role will have an associate reporting to you.
Key AccountabilitiesAnalyze and deliver performance narratives for various categories & countries, using multiple syndicated data sources, to solve business questions and identify opportunities.
Work closely with Marketing partners (including Leadership Team) across GEMS region to drive business strategy.Lead projects and be accountable for all reporting and analytics work for respective categories & countries.
Deliver bigger and complex projects working directly with stakeholders with minimum supervision of manager with high quality output & within agreed timelines.
Deliver clear assumption-based category forecasting on key categories & countries.Support the innovation, strategy, and comms teams with strategic insights, thinking & analysis to unlock growth opportunities.
Lead agency partnerships, which includes regular reporting, periodic presentations, contract renewals and ad-hoc projects.
Train and guide key stakeholders on relevant growth metrics and data sources, including appropriate use case, application, and interpretation.
Work with Global Growth Analytics lead and D&T to ensure consistent, accessible, clear business reporting & analytics for the business.
Work as part of the Growth Analytics Global team to grow the functions capabilities and approaches to meet future needs of the business.
Manage priorities, workload, and functional development of Growth Analytics associate(s) in the team.Building strong relationships with key stakeholders across relevant markets & functions.
Minimum Qualifications10-12 years of experience in either consumer insights or analytics domain within FMCG company or agencyHands on with Panel data such as Nielsen syndicated RMS, Home Panel data etc.
Ability to synthesize data to build and covey compelling & provocative insightsExperience on any of these analytical tools in past :MMM, Nielsen EDA, PNP, Assortment, PPA studies, Forecasting, etcMBA or Master's Degree in related field – Marketing, Market Research, Statistics, Advanced Analytics etc.
Clear and effective communication skills, in a matrix environment with proved ability to build relationships across marketsAbility to align & influence multiple stakeholders including the Leadership Team.
Expert in Microsoft Excel & Powerpoint.Preferred QualificationsExperience in CMI quantitative research methodologies is a plus.
Proven track record in leading holistic category / brand reviews synthesizing learnings from multiple data sources to drive actionable insightsComfortable presenting data/analysis to top management and addressing comments/questions with quick turn-around time.
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