3 Days Left: Performance Marketing Analyst

2 weeks ago


India Networkzone13 Ltd Full time

Job Title: Performance Marketing Analyst

Company: Networkzone13 Ltd

Location: Remote

Experience: 3-5 years

Immediate Joiners Preferred
### Role Overview:

Networkzone13 Ltd is seeking a talented Performance Marketing Analyst with 3-5 years of experience to join our team. This position offers the flexibility of remote work and is ideal for immediate joiners.

### Key Responsibilities:

  • Plan, execute, and optimize performance marketing campaigns across various digital channels to achieve specific business objectives.
  • Conduct competitor analysis and market trend studies to develop effective digital marketing strategies.
  • Set up tracking mechanisms for website and digital assets, and conduct analysis to measure campaign performance and customer behavior.
  • Evaluate customers'/users' online behavior and provide insights and recommendations for further enhancements to the user experience.
  • Analyze A/B and multivariate tests, communicate results, and provide recommendations.
  • Utilize knowledge of Google Ads metrics, Google Analytics, Google Tag Manager, Power BI, Microsoft Clarity, and other relevant tools.
  • Develop models and dashboards to present datadriven insights to stakeholders and guide marketing decisionmaking.
  • Collaborate with internal teams and maintain client relationships through regular meetings to provide actionable insights and reports.
  • Turn data observations into meaningful stories to drive organizational impact and present insights in easily digestible formats.
  • Support industry teams with insight and analysis, produce marketing insights reports, and provide monthly and quarterly industrylevel analyses.
  • Utilize tools such as Google Analytics, Adobe Analytics, Salesforce CRM, and data visualization tools to analyze marketing performance and attribute marketing activity to appropriate channels.
  • Stay updated on industry trends and share knowledge with the team.
### Qualifications:

  • Bachelor's degree in Marketing, Statistics, Economics, or a related field.
  • 35 years of experience in paid media and marketing analytics.
  • Proficiency in digital ads platforms such as Facebook Ads, Google Ads, and others.
  • Expertise in reporting on media spend, efficiency, and optimization.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent communication and presentation skills.
  • Experience with statistical methods and data visualization tools.
  • Google Analytics Individual Qualification (GAIQ) certification preferred.
### Additional Details:

-

Salary Range:
Competitive salary based on experience.

-

Start Date:
Immediate.

-

Remote Work:
This position offers full remote work flexibility.
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