Marketing Analyst

3 weeks ago


india Stegpearl Full time

We are seeking a talented and analytical Marketing Analyst to join our team. The ideal candidate will have a passion for data-driven decision-making and a keen eye for identifying opportunities to optimize marketing strategies. As a Marketing Analyst, you will play a pivotal role in driving business growth by analysing marketing performance, consumer behaviour, and market trends to inform strategic recommendations and initiatives.

Responsibilities:

  • Analyse marketing campaign performance metrics and key performance indicators (KPIs) to assess effectiveness and ROI.
  • Conduct in-depth market research and competitor analysis to identify trends, opportunities, and threats.
  • Develop and maintain reports, dashboards, and data visualisations to communicate insights and recommendations to stakeholders.
  • Collaborate with cross-functional teams to align marketing strategies with business goals and objectives.
  • Utilize statistical techniques and predictive modelling to forecast trends and outcomes.
  • Identify areas for improvement and optimisation in marketing campaigns, targeting, and messaging.
  • Stay up-to-date on industry trends, best practices, and emerging technologies in marketing analytics.

Qualifications:

  • Bachelor's degree in Marketing, Business, Statistics, Economics, or related field.
  • years of experience in marketing analytics, data analysis, or related roles.
  • Proficiency in data analysis tools and software such as Google Analytics, Adobe Analytics, Tableau, Excel, SQL, etc.
  • Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.
  • Excellent communication skills with the ability to present findings and recommendations to stakeholders.
  • Detail-oriented with a strong sense of accountability and ownership.
  • Ability to work independently and collaboratively in a fast-paced, dynamic environment.


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