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Experience Designer

3 months ago

Hyderabad, Telangana, India Chitrika Foundation Full time

Experience Design:
Project Brief

Project Brief


The project aims to "Revive the Ponduru Khadi" through creating a channel for appreciating and buying in a piece of legacy.

Designing an entire gamut of experience through - 1) a traveling exhibition, 2) field tours for different segment of consumers/students, 3) training the community to engage and 4) educate the consumers and overall building a regular stream of income

The project aims to do the following:

  • Create a pop-up exhibit that can be put up in various institutions as a
    one-stop knowledge center for designers, handloom enthusiasts, researchers and casual visitors on the entire process of converting cotton fiber to fabric as is done in the area.
  • Conduct
    training modules with traditional practitioners in spinning and weaving of cotton for interested learners.
  • Create
    a temporary space where practitioners can practice their spinning and weaving
craft and earn a decent income and live a life of dignity as masters of the craft.

  • Shall be
    experiential and have practitioners who can demonstrate the craft.
  • Promote
    possible collaboration between designers, spinners and weavers to produce products that are relevant to today's market.
  • Should serve as a more
    accessible and
    scaled down version of the living museum.

Project Characteristics:

  • Timeline: 6 months
  • Location: Ponduru and Hyderabad
  • Knowing telugu will be an added advantage
  • Phases of Engagement:
- ○ Research and conceptualization_

■ Field visits for research and contextualization with stakeholders of the craft
■ Benchmarking of institutions, museums and travel exhibits that work with similar themes
■ Collaborate with traditional practicioners and experts for content development
■ Ideating on story-telling styles, the look and feel of the area as well as the exhibits based on the identified target audience
■ Ideate on experiential programmes for visitors of the traveling exhibition and living museum
■ Creating a spatial blueprint
■ Ideate on ways the museum becomes an extension of Chitrika's channels - eg. Creyo store becoming a touch-point for the museum
- ○ Design Development and Prototyping_

■ Spatial-planning that suits the chosen story-telling style and engages audience

■ Visual Design of traveling exhibition conveying the context and reflecting the history of the community

■ Prototyping of different exhibits in preferable materials and technique
■ Development of collaterals for multiple promotion channels
- ○ Launch and Evaluation_

■ Plan and execute the pilot travel exhibitions in Hyderabad/Vizag
■ Plan and execute field tours for interested consumers
■ Develop a pilot engagement module for the community to engage with the consumers in English
■ Evaluate audience interaction and make a report on scope of improvement

Job Type:
Contractual / Temporary

Contract length: 6 months

Salary:
From ₹25,000.00 per month

Schedule:

  • Day shift

Ability to commute/relocate:

  • Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (required)

Willingness to travel:

  • 25% (required)

Speak with the employer