Marketing and Analytics

1 week ago


Mohali, Punjab, India Seasia Infotech Full time
2-3 Year Experience

Mohali

Job description :
We are seeking a highly skilled and analytical Marketing and Analytics Specialist to join our team.

In this role, you will be responsible for developing and implementing data-driven marketing strategies, analyzing marketing campaigns, and providing valuable insights to drive business growth.


Responsibilities:

  • Develop and execute datadriven marketing strategies to achieve business goals and objectives.
  • Conduct market research to identify target audiences, customer behaviors, and industry trends.
  • Collaborate with crossfunctional teams to develop and implement effective marketing campaigns across various channels.
  • Analyze marketing campaign performance using analytics tools and platforms, such as Google Analytics, Adobe Analytics, or similar tools.
  • Monitor key performance indicators (KPIs) and provide insights to optimize marketing campaigns and drive conversions.
  • Conduct A/B testing and analyze results to optimize marketing strategies and improve campaign performance.
  • Use data and analytics to identify customer segments, personalize marketing messages, and enhance customer experiences.
  • Track and report on marketing ROI and provide recommendations for improvements.
  • Identify opportunities for marketing automation and implement workflows to streamline marketing processes.
  • Stay uptodate with the latest marketing trends, analytics tools, and industry developments.
  • Collaborate with the marketing team to develop compelling content and creative assets that align with marketing goals.
  • Provide regular reports and presentations on marketing performance, insights, and recommendations to stakeholders.
  • Utilize CRM systems to track customer behavior, segment customers, and develop targeted marketing campaigns.
  • Collaborate with external vendors, agencies, and partners to execute marketing initiatives and campaigns.
  • Manage and maintain marketing databases, ensuring data integrity and accuracy.
  • Support the development of marketing budgets and monitor spending to ensure costefficiency.
  • Stay informed about emerging marketing technologies, analytics methodologies, and best practices.


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